Children’s menu in cafe and restaurant
Restaurant business began its development a long time ago, however such sector as dining out with children has been ignored till recently. Now that parents’ attitude to children nutrition is changing, restaurants and food brands start reacting on the market requirements and reconsidering their offers.
Millennial parents prefer dining out more often. Alternating demand, combined with intense competition for each customer shows, that creative and useful kids menus are becoming reasonable, if not to say vital means of bringing customers. Therefore, common basic kids menus, like chicken nuggets and chips, or pasta with sausages are being replaced by more creative and useful editions. Some experienced restaurants offer kids lunches for free, which also encourages families to visit them.
How to bring new visitors with children and inform them about your creative kids menu? How to develop your menu the way, that children would talk their parents into visiting your restaurant? How to ensure every family with children stops by your kids menu to study it and, in most cases, chooses your restaurant?
Colorful tempting models of kids menu items in a display window is the best instrument for meeting these goals.
Below photos of display windows, decorated with models of kids menu items may help you to develop kids menu and creatively decorate your display window.
Kids menu items are located on lower shelves, to be visible even for the youngest visitors.
The more items from the kids menu are represented in the restaurant, the better attendance and the bigger average bill you get.
Angle of plates with food models is very important. It should be 45-60 degrees for the best visibility.
The most favorite kids colors are used to decorate display window with food models: yellow, orange, pink.
A plate with kids meal should be the most attractive among other food models on the lower shelf.
Set meals in kids menu reduce time of service provision and increase average bill.
Kids meal contains products from adults menu, but of lesser weight and with less flavoring agents.
Kids plates, shaped as favorite toys will encourage children to have a meal, even the most picky ones.
A small toy as a present, going with each kid’s menu portion also motivates children to visit a restaurant.
If kids and adults menu items look similar, toys will also bring children attention to the display window.
Note! Poor illumination makes illustrative kids menu less attractive, which stops it from meeting its major goal: bringing visitors and increasing sales.
A kids menu with portions of different sizes will bring visitors with children of different ages to your restaurant.
Food, shaped as favorite cartoon characters, will make meals attractive for children, even if the food is served in ordinary plates.
