According to statistics, from 30% to 60% of purchases in supermarkets are impulse purchases, i.e. they are spontaneous, unplanned, and are made under the influence of instant emotions and impressions.
Food models is an efficient marketing instrument, which evokes an impulse to buy. This way models increase sales rate, average bill and general income of supermarket, as a result.
Food models are used in supermarkets or grocery stores to demonstrate:
- frozen products, which are kept in freezers and can’t be put in shop counters;
- ready meals, which can be cooked with ready-to-cook products from the store;
- goods, covered with packaging;
- ready products, which can be cooked / reheated on order;
- cutaway products;
… and in many other cases.
Look at photos of food models in grocery stores counters, with comments. The following ideas of using the models may advise a new decision of your old problem, or suggest an idea of attractive counter decoration.