Examples of Using Dessert Replicas in Supermarkets and Grocery Stores
Cookies, cupcakes, candies, and other sweets in stores and supermarkets are usually sold in opaque packaging. Customers can only guess what the product actually looks like.
Advertising desserts and sweets with the help of replicas is an effective sales tool for supermarkets. Artificial copies not only decorate the showcase, which is important for attracting customer attention, but also show customers the appearance and filling of the dessert.
How to decorate a store showcase with dessert and sweets replicas to attract customers and increase sales:
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Show the appearance of the product without packaging.
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Display the filling if it is an important feature of the product.
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Place the original packaged product next to the replica.
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Arrange the replicas on attractive tableware, for example, by creating a “tea time” scene with cups, utensils, and napkins.
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Space the replicas apart on the counter so they are easy to view from all sides. Note: the more expensive the product, the more space should be allocated for its presentation.
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Add large, colorful photos of the dessert in the background.
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Use bright lighting to highlight the showcase.
Learn more about showcase decoration rules using product replicas via the link.
A sliced pumpkin pie replica clearly shows the filling. The colorful packaging displayed next to it serves as an additional incentive to purchase the pie.
Replicas of a whole sliced dessert, a portion on a plate, ripe apples, and colorful packaging—every element of this composition helps boost sales.
Lighting is an essential part of showcase decoration. Bright lighting makes the showcase more eye-catching and attractive, while pastry replicas appear more appetizing.
Large product photos in the background decorate the showcase and help attract customer attention to the featured product.
Clear information about the types of cookies included in the package is displayed on the counter, helping customers make their choice.
Display mistake! The showcase fails to attract customer attention due to poor lighting — the color and filling of the cheesecake are hard to see.
Fruit jelly replicas displayed in small serving bowls show customers how they can beautifully present the dessert at home.
Fruit drink replicas placed in elegant clear glasses demonstrate creative ways to serve beverages to guests.
Next to the sesame cookie replicas, a copy of a recommendation letter signed by a famous person is displayed. This builds trust in the product and encourages sales.
A half-cut pie replica shows customers how much jam filling is inside.
To boost sales of premium desserts, information about the manufacturer and the product’s unique ingredients is displayed on the showcase. This helps highlight the product’s value for customers.
To boost ice cream sales on a hot summer day, the showcase is decorated with artificial ice chips. This decoration creates a sense of freshness and draws customer attention.
If the product is non-perishable, original items can be used for showcase decoration. This allows customers to see the actual product.
A beautiful cup placed next to the cheesecake replica subtly suggests to customers that the dessert pairs perfectly with a cup of tea or coffee.
Seasonal and themed decorations make the showcase even more attractive. It is important to remember to update or remove them after the season or holiday ends, so the display always looks fresh and relevant.
Yellow and red colors are used to decorate showcases with mid-range products. These colors are associated with good deals and effectively attract customer attention.
Premium product presentation includes using black showcase backgrounds, expensive tableware, and original decorative elements. This approach highlights the product’s status and value.
Important information is displayed next to the product, stating that this customer-favorite cookie has been produced for 50 years.
Placing products on stands of different heights is an effective solution for decorating a small showcase. It helps display more items and makes the showcase look more dynamic and appealing.
Display mistake! Spacing the plates apart would make the desserts look more attractive and visually appealing.
Information about the dessert’s awards and prizes received at food exhibitions, as well as its high customer ratings, serves as an excellent sales booster.
