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Rules for decorating windows with food replicas

Pizzeria "MAR-DE NAPOLI" is decorated according to all the rules of window dressing

Pizzeria “MAR-DE NAPOLI” is decorated according to all the rules of window dressing

Rules for decorating windows will help make them more attractive. But only if plastic food replicas are placed correctly, they perform their primary function: increasing your restaurant’s profits.

According to the research of Japanese analysts, fake food dishes boost profit by 120% (sometimes even by 200% and 300%).

Have you decided to buy plastic food replicas? You made the right choice! The next step toward customer attraction will be the proper window dressing.

 

 

 

Basic rules for decorating windows

1. Choose the right place for fake food items

Fake food items on display should guide visitors to the entrance of your restaurant, bar, or café. When the opportunity to try tasty dishes that they have just seen on display is so close, they can’t resist the temptation to go inside.

To put plastic food models on display you may use:

  • special stationary display case
  • establishment’s window
  • portable display case
  • display case inside the establishment
  • tables at the entrance to the establishment
  • stand at the entrance
Beautiful window at the entrance attracts attention of passers-by

Beautiful window at the entrance attracts attention of passers-by

Display window of the establishment attracts passers-by with appetizing fake dishes

Display window of the establishment attracts passers-by with appetizing fake dishes

Showcase with fake dishes is a good solution if the establishment doesn't have a window

Showcase with fake dishes is a good solution if the establishment doesn’t have a window

Table with plastic food replicas at the entrance alows you to place additional dishes

Table with plastic food replicas at the entrance alows you to place additional dishes

2. Provide bright lighting

In bright light fake food dishes look more appetizing. Brightly lit windows attract attention of your potential customers from a distance.

Lighting can be of two types:

  • continuous lighting with fluorescent lamps
  • small spotlights directed at every dish
Brightly lit window catches the eye of passers-by from a distance

Brightly lit window catches the eye of passers-by from a distance

In the poor light fake food items look unattractive

In the poor light fake food items look unattractive

3. Place plastic food replicas at an angle of 45-60 degrees

Angle and place are key points affecting sales. The correct angle at which plastic food items are displayed results in a 40 percent increase in profit.

The angle at which the plates are displayed is inappropriate for a good view of the dishes

The angle at which the plates are displayed is inappropriate for a good view of the dishes

The slightly overlapping plates look beautiful

The slightly overlapping plates look beautiful

4. Arrange fake food dishes in groups

  • Main dishes, salads, drinks, desserts… Customer will easily find the dish he wants. This means that the time for ordering a meal decreases and you serve more customers per day.
  • Plastic food models arranged in groups look more attractive.
The customer can easily choose a dish if they are placed in categories

The customer can easily choose a dish if they are placed in categories

Plastic food models placed in categories look attractive

Plastic food models placed in categories look attractive

5. Place cards with information about the dish in front of fake food items

What should we write on the card:

  • Name of the dish
  • Price of the dish

It is the quickest way to tell the visitor about the expected expenses and remove any uncertainty before going to your food-serving establishment.

Desirable:

  • Caloric value of the dish (you can attract customers who look after their health)
  • Information about ingredients and best features of the dish

Additional notes:

  • Description of the dish should be mouth-watering and it should whet the appetite
  • Use numbers in descriptions. The power of numbers has a magical effect on the customer
Chicken fillet with vegetables + hot buns unlimited

Chicken fillet with vegetables + hot buns unlimited

Assorted seafood with aromatic Italian herbs

Assorted seafood with aromatic Italian herbs

6. Keep plastic food replicas clean

  • If plastic food models in the window are dirty, the customer is likely to think that it is also dirty inside the food-serving establishment
  • Clean fake food items reflect light and the dish looks more natural and appetizing

Additional tricks in window dressing which increase sales by another 30%

1. Examples of table settings look spectacular in window dressing.

For
instance, you can demonstrate a prix fixe lunch. It is an effective way to attract customers in the business area because in this case they don’t need to waste time on choosing a dish for a full business lunch.

Plastic replica of a prix fix meal: salad, soup, pasta, dessert

Plastic replica of a prix fix meal: salad, soup, pasta, dessert

Plastic replica of a prix fix meal: salad, steak with a side dish, a bun, dessert

Plastic replica of a prix fix meal: salad, steak with a side dish, a bun, dessert

2. Put the most beautiful dish in the centre.

Put a plastic replica of the signature dish in the centre of the window, and make sure that it has become the most popular dish.

Peking duck is conveniently located in the window at eye level

Peking duck is conveniently located in the window at eye level

The most beautiful plastic food replica inadvertently attracts attention of passers-by

The most beautiful plastic food replica inadvertently attracts attention of passers-by

3. Place discount information in the window.

Discounts can be:

  • On individual dishes
  • On drinks
  • At a certain time (lunchtime)
  • On a prix fixe lunch
  • Also: when ordering a certain dish, customers can get a free drink.

Discount information should be written in large print, in red and orange colours. Colour selection in decorating windows and interiors significantly affects sales.

Clever trick: regular price and discount price for comparison

Clever trick: regular price and discount price for comparison

Discount information is in large print and in bright colours

Discount information is in large print and in bright colours

4. Mark the most popular dishes in the window.

  • Popular dishes inspire confidence and attract customers. If your food-serving establishment has dishes that are frequently ordered, it means they are delicious and of high quality and you can be trusted.
  • Most ordered dishes are marked by special flags. Bright flags say that these are the most popular desserts.
Most ordered dishes of the restaurant are marked by special flags

Most ordered dishes of the restaurant are marked by special flags

Bright flags say that these are the most popular desserts in the establishment

Bright flags say that these are the most popular desserts in the establishment

5. Decorate windows with additional elements.

Additional elements can brighten the window considerably.

These can be:

  • Posters in the background
  • Drinks (plastic replicas or bottles with real drinks)
  • Sauces and decorative elements

It is best if the window demonstrates a wide assortment.

The window of the cafe & bar "Leon" demonstrates a wide range of beer and dishes

The window of the cafe & bar “Leon” demonstrates a wide range of beer and dishes

Bright posters with enlarged dishes adorn the window with fake food items

Bright posters with enlarged dishes adorn the window with fake food items

6. Add seasonal or holiday decorations to the window dressing to create a festive atmosphere!

Try to change decorations:

  • For every holiday
  • For every significant event of the city or your establishment
  • For every season
Spring window dressing: delicate sakura branches

Spring window dressing:
delicate sakura branches

Autumn window dressing: yellow and red maple leaves, chestnuts

Autumn window dressing: yellow and red maple leaves, chestnuts

Christmas window dressing: snowflakes, snowmen, Santa Claus, decorations

Christmas window dressing: snowflakes, snowmen, Santa Claus, decorations

Halloween decoration: plenty of small pumpkins and holiday greetings

Halloween decoration: plenty of small pumpkins and holiday greetings

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