Number of customers
20 000
Companies per year
Sales volume
250 000
Food replicas per year
85 years
since 1932

Food and drinks models to advertise cafes and restaurants

Japanese fabric “Nippon Dom” creates unique handmade food and drinks models from photos. Online orders and free delivery worldwide make Japanese top-quality models of food and drinks available for restaurateurs all over the world. Besides food models manufacturing, we provide full expert support on arrangement of your display window: a perfect instrument of efficient sales and professional services provision.

Six target functions of food models

Food models (food replicas) are full-scale copies of food and drinks. They are located in the catering facilities display windows and by cash registers, for visual demonstration of goods. Food models are a perfect marketing instrument, which successfully meets 6 essential marketing goals.

1. Distinguishing
from competitors

Food models in display windows attract people’s attention, and they come closer to have a look at delicious meals, which are offered here. Delicious appearance of food models stimulates appetite and makes them want to try the meals.

2. Increasing

Food models visually represent assortment, appearance, and name with price at the same time. Possibility to choose an order and calculate expenses in advance, increases customers loyalty.

3. Increasing
average bill

Realistic and delicoous food models encourage people to try different food and drinks, and they order more.
Note! The more food models are in a display window, the bigger the average bill.

4. Reducing time
of service provision

Visitors choose their meals by the display window, prior to entering, so time of service provision reduces. It increases turnaround of one spot, so the income increases as well.

5. It is a free

Visitors and passers-by make photos in front of the display window and post their photos in social networks. Happy visitors tell about you to their friends. This way, you get free advertising.

6. Increasing number of the
same restaurant sales

It is pretty common, that visitors think the dishes from a display window to be more attractive, so they are ready to order more, than they can have during one visit. So they keep coming back to try another meals, drinks or desserts.

Food models is a booster for crucial indicators growth

The models goal is to generate growth of crucial indicators. If food models are of high quality (i.e. they look realistic, tempting, and they stimulate appetite), and if they are located and arranged correctly, the income of a restaurant increases to 300% and more, right from the first week.

  • Attendance increases to +60%
  • Average bill increases to +40%
  • Time of service provision reduces to 40%
  • Marketing cost reduces to 90%
  • Same restaurant sales increase to +40%
  • Distinguishing from competitors

Food models are perfect for various types of catering facilities

Type of catering facility

Catering facilities of medium price bracket:

  • Family restaurants, national cuisine restaurants;
  • Cafes, coffee shops, kids’ cafes, bars, canteens;
  • Fast food outlets: pizza houses, burger houses, pancake cafes, ice cream parlours, etc.;
  • Supermarkets, meat-and fish shops.

Food models won’t be applicable for premium-class restaurants.


Places with heavy crowd flow:

  • Downtowns, parks, markets, etc.;
  • Trade centers, malls and business centers;
  • Hotels, airports, railway stations, etc.;
  • Places of entertainment: circuses, theaters, theme parks;
  • Gas stations, rest areas, the places of interest, most popular with tourists.

Food models won’t be applicable for places with low crowd flow.


Buy the best food models for your display windows

Realistic and delicious appearance of food models influence on efficiency of generating the maximum income of the restaurant. Each model is manufactured manually. Engineers developed a high plasticity material to create realistic and sustainable food models.

Image 1

A specialist on Western meals prepares details for pizza model

Image 2

A specialist on desserts and drinks is making a model of ice cream in a wafer cone

Image 3

A specialist on desserts and fruit cocktails colours details of pastry models

Image 4

A specialist on Asian cuisine combines details to complete a food model

Image 5

Painters apply colors to details of food models

A recipe of food models by “Nippon Dom” factory


Japanese food model is like a delicious meal, where all ingredients are balanced to make a perfect taste together. In order to efficiently meet marketing goals, food models consist of 5 best ingredients:

1. Details

Precise imitation of ingredients’ appearance makes models similar to real food up to 98%. Watching a delicious meal, almost all people feel appetite and want to try the meal.

2. Improvement

From the standpoint of design and arrangement, Japanese food models are upgraded version of original meal. Unlike real meal, which appearance sometimes depends on the cook’s mood, food model in a display window always looks amazing. An ideal food model influences on sales rate better, than a precise copy of the real meal.

3. Color

Japanese food models are made in bright, vivid colors. This way the models attract attention faster, and look delicious at maximum.

4. Sustainability

High sustainability of food models makes it easier to handle them. You can wash the models with water in case of contamination. Their shape and color remain even if they are used in external display windows, anywhere in the world.

5. Durability

Japanese food models useful life is 15 – 30 years.

How to purchase? How much are they? What are manufacturing and delivery terms?
See FAQ section

Choose any service package: both are the best!

Due to their ability to increase sales instantly, Japanese food models ensure cost recovery within several weeks. Do you want to make sure? Choose “Trial” service package. If you are familiar with quality of Japanese food models, and you know their ability to bring new customers, choose “Maximum result” service package to get maximum sales rate and income as soon as possible.

“Trial” service package

  • Food models: 5ea
  • Free delivery
  • Quality assurance: 1 year
  • Consultations on display window design
  • Food models location sketch (or detailed description)
  • Plates holders and price tags for each food model

“Maximum result” service package

  • Food models: over 6ea
  • 10% discount on the whole order
  • Free delivery
  • Food models quality assurance: 1 year
  • Consultations on display window design and general marketing strategy of the business unit
  • Food models location sketch (or detailed description)
  • Plates holders and price tags for each food model
  • Spring and autumn decorations for display window with food models


Our customers say, that display window
with food models brings profit!

Image 1

Japanese desserts “Motiko” (Chișinău, Moldova). Video.

“Just like real food!” – said our manager when he placed his first order for manufacturing models of Japanese desserts…”

Image 2

Artificial ice. Video feedback

“Taking photos of drinks is complicated and fascinating work in food photography. In most of studio photos…”

Image 3

Replicas of desserts in wafer cups for “Alliance VV” LLC (Mytishchi)

“Tey look so real. We are very happy wiyh quality of the models. They look like real food.”

Image 4

Fast-Food Restaurant “Teriyaki Grill”

“We have opened a new outlet! Our fast food outlet “Teriyaki Grill” has been operated at a loss for 6 months…”


Do you have any questions?
Contact us right now!

+81 90 3689 5558
Viber, WhatsApp, Line
3-18-11, Japan, Sumida ku,
Tokyo, Tatekawa 3-18
Order food replicas