Selling semi-prepared and frozen foods
Selling semi-prepared and frozen foods in supermarkets and restaurant equipment exhibitions: how to attract clients, increase profit and reduce marketing costs.
Each seller of semi-prepared and frozen foods, whether producer or distributor, knows how difficult it is to advertise their goods. Frozen foods on supermarket counters looks less delicious and attractive than, for example, fresh fruits and various delicacies. That’s why salesman often demonstrate fresh cooked meals as a part of illustrative advertisement.
Such presentations require regular investment. Each promotional event involves chef, equipment and products.
This way of clients’ attraction was very popular until recently. But today situation has changed. Now sellers of semi-prepared and frozen foods use new marketing method, developed in Japan.
Demonstrating replicas of meals which can be done with semi-prepared and frozen foods increases profit to 300%!
- Increasing sales to 120% at weekdays and to 250% at weekends.
- Reducing marketing costs to 70-80% per year.
How food replicas increase sales in supermarkets
Attract customers’ attention
Delicious-looking meals in the showcase capture customers’ attention from the distance and they come closer to have a look.
Persuade to buy
While looking at delicious dumplings or cabbage rolls covered with fresh sour cream and culinary herbs, laying on nice dishes, customers imagine how they enjoy the taste of fresh cooked meal. It gives them appetite and they want to cook the same at home as soon as possible. So they easily decide to buy the product.
Save marketing budget
You purchase food replicas only once. They are manufactured of modern materials with top technical characteristics. Replicas useful life is 30-50 years. You don’t have to invest in regular cooking for advertisement.
See how to make a delicious presentation out of frozen foods and increase profit.
Food replicas promote frozen foods brands in HoReCa expos
Attract attention of wholesale customers
In order to find wholesale customers and to enter into long-term contracts, suppliers of semi-prepared and frozen foods take part in HoReCa expos. It is hard for them to distinguish themselves from competitors and to impress customers, considering variety of goods and numerous participants.
Replicas of fresh cooked food contribute to attractive display case and clear presentation. Visitors always crowd round display cases with the replicas, they try to look closer and show active interest towards the product.
Clearly demonstrate goods
Prior to decide which product to be purchased for further sale, a wholesaler has to spend a lot of time analyzing goods characteristics and offers from numerous suppliers.
Replicas of fresh cooked food, which can done with semi-prepared or frozen foods, demonstrate meal appearance and size of a portion.
It contributes to easier choice for customer and increases sales volume for manufacturer.
According to expos participants, presentation with replicas increases number of contracts to more than120%.
Save marketing budget
- No need to have additional equipment: stove, fridge, sink, utensils, etc.;
- No need to hire chef each time;
- No waste of products;
- You purchase replicas only once (useful life is 30-50 years).
Replicas of fresh cooked food, which can be done with semi-prepared and frozen foods, increase supplier’s profit to 300% per year!
- Increasing display case attendance to 40-60% per day;
- Increasing sales volume to 120-250%;
- Reducing marketing cost to 70-80% per year.