New type of advertisement for household appliances. How to become a top seller.
Currently household appliances stores experience some decrease in sales. The reason for that is showrooming. It is a strategy, when customers study assortment, get consultations and purchase goods online, for less money.
How to compete with online stores in this situation
Creating conditions for efficient sales
Conditions for efficient presentation are essential to ensure customers purchase your goods. You need:
- Competent sales managers with perfect knowledge in goods;
- POS-materials, aimed at clarification of goods characteristics and functions for customers;
- Efficient sales boosters.
Food models – a new type of advertisement for household appliances.
Dealing with such strong competitor as internet makes household appliances stores search for new sales boosters. And now sellers have a very efficient instrument, based on Japanese concept. Kitchen appliances advertisement may capture customers’ attention with on-trend POS-materials, as well as stimulate customer’s demand.
Food and drinks models are one of the top sales boosters in Japan, a world’s leader in manufacturing volume of household and kitchen appliances. This marketing instrument has proved its efficiency in food stores and catering facilities. And now this instrument is being efficiently used in household and kitchen appliances advertisement.
Food and drinks models by Japanese specialists look so realistic, that is is impossible to distinguish them from the real food. Location of food models in kitchen appliances meets several sales -boosting goals at the same time:
It shows household appliances functions
- Delicious grilled chicken model in a microwave oven demonstrates grill function;
- Chopped vegetables on a beautiful plate by a vegetable slicer show, which products and shapes are available for it;
- A glass of fresh juice and fruits by a juice squeezer demonstrate function of making freshly-squeezed juice;
- A model of bold bread in a bread machine shows, how home-made bread will look like.
It demonstrates sizes of household appliances
- A model of giant pizza in the oven demonstrates its size;
- A variety of products and drinks in the fridge demonstrate its capacity and advantageous design;
- Models of ready meals in instant pots show differences between bowls of different volume.
Models of delicious-looking meals make customers want to buy the appliances and cook the food at home as soon as possible.
Even ordinary stoves and ovens with no additional functions are sold well if customers see attractive meals on them.
Where to buy food and drinks models
«Nippon Dom» is a leading company in a world’s market of food and drinks models. The major difference of its products from their counterparts:
- realistic appearance;
- sustainability and durability;
- warranty for quality.
Tokyo-based «Nippon Dom» company accepts online orders for food, drinks, and other products models manufacturing from photos.
If you have any difficulties in selecting food models for advertisement of your household appliances store, our marketing specialists will assist you to pick up the assortment, which will demonstrate functions of your kitchen appliances and fit your marketing budget.