How to sell more household appliances with innovative ads

Household appliance stores are currently facing a decline in sales. The main reason is showrooming – a customer behavior when shoppers visit physical stores to explore the assortment, get professional consultations, and test appliances, but eventually purchase online at a lower price.

How appliance stores compete with online shopping

To stay competitive, retailers need to create the right conditions for effective in-store sales. This includes:

• professional sales managers with excellent product knowledge;
• clear and engaging POS materials highlighting product features and benefits;
• effective sales boosters that motivate customers to buy directly in the store.

Food models – a new type of advertisement for household appliances

Competing with strong rivals like online shopping forces household appliance stores to search for new sales boosters. Today retailers have an effective tool inspired by a Japanese concept. Kitchen appliance advertising can grab customers’ attention with innovative POS materials and stimulate purchasing decisions.

Food and drink replicas are among the most popular sales boosters in Japan – the global leader in the production of household and kitchen appliances. This marketing tool has already proven its efficiency in supermarkets and restaurants, and now it is successfully used in household appliance advertising.

Delicious baked toasts models demonstrate functions of gas stove to the customers of kitchen appliances store.

Food and drinks models by Japanese specialists look so realistic, that is is impossible to distinguish them from the real food. Location of food models in kitchen appliances meets several sales -boosting goals at the same time:

It shows household appliances functions

For example:

• Delicious grilled chicken model in a microwave oven demonstrates grill function;
• Chopped vegetables on a beautiful plate by a vegetable slicer show, which products and shapes are available for it;
• A glass of fresh juice and fruits by a juice squeezer demonstrate function of making freshly-squeezed juice;
• A model of bold bread in a bread machine shows, how home-made bread will look like.

Models of grilled toasts capture customers attention, stimulate appetite and make customers want to cook the same at home.

It demonstrates sizes of household appliances

For example:

• A model of giant pizza in the oven demonstrates its size;
• A variety of products and drinks in the fridge demonstrate its capacity and advantageous design;
• Models of ready meals in instant pots show differences between bowls of different volume.

Models of delicious-looking meals make customers want to buy the appliances and cook the food at home as soon as possible.

Even ordinary stoves and ovens with no additional functions are sold well if customers see attractive meals on them.

Food and drinks models in the fridge demonstrate its capacity and intended usage of shelves and sections.

Where to buy food and drinks models

«Nippon Dom» is a leading company in a world’s market of food and drinks models. The major difference of its products from their counterparts:

• realistic appearance;
• sustainability and durability;
• warranty for quality.

Tokyo-based «Nippon Dom» company accepts online orders for food, drinks, and other products models manufacturing from photos.

If you have any difficulties in selecting food models for advertisement of your household appliances store, our marketing specialists will assist you to pick up the assortment, which will demonstrate functions of your kitchen appliances and fit your marketing budget.