Replicas of semi-prepared foods for “Jelen”
When customers want to buy semi-prepared foods in a supermarket, first of all they look at price, weight and product composition. And only after that they decide to buy the product.
Marketing specialists of “Jelen” meat-processing factory increased sales of semi-prepared foods in their company stores by using silicone replicas of their products.
They placed replicas by freezers: the replicas demonstrated fresh cooked meals, which can be done with their semi-prepared foods.
While looking at realistic replicas of delicious dumplings or pierogies, decorated with culinary herbs and covered with hot sauce or fresh sour cream, customers imagine how they enjoy the taste of fresh cooked meal.
It gives them appetite and they want to cook the same at home. At this moment the product is bought at impulse, and customer doesn’t bother with cost, product composition and other minor details.
Replicas of fresh cooked food near the display case with semi-prepared foods, increase monthly sales rate to 300%!
Photos of dishes sent by the customer
Photos of food replicas