Economic Benefits of Using Plastic Food Replicas in the Food Court
If you are an owner of a food-serving establishment in the food court in a shopping mall, in an amusement park, or at the airport, you know how difficult it is to attract customers when they have such a wide choice. Traditional advertising in the media does not work here, because people do not come specifically to your place. They choose a place to eat spontaneously.
How to lure potential customers strolling through the food court?
What you need is a creative approach to organizing food courts that will make your food-serving establishment stand out among competitors and attract passers-by.
This problem has been solved by Japanese restaurateurs who, by the way, have long been locating their food-serving establishments in rows not only in shopping malls, but also in the streets. When the Japanese organize food courts they use plastic food replicas of their dishes. Fake food dishes look so realistic and appetizing that passers-by can’t take their eyes off them.
In contrast to real dishes plastic food models never lose their fresh appearance and may stand in the showcase of a food-serving establishment in the food court for many years. Besides, they reproduce the dish more accurately than pictures because they show its exact size, design and composition.
At first glance, plastic food replicas may seem quite expensive. But take a look at how fast fake food dishes recoup their cost, and you’ll find out how profitable they are for any food-serving establishment. According to clients of the company “Nippon Dom”, increased profits allow you to fully recoup the cost of these items in 1-1.5 months on average. Thereafter, profits remain high and you no longer need to think about new investments in restaurant advertising.
Recoupment calculation of fake food dishes in the food court based on data provided by our clients:
- The price of Caesar Salad on the menu is $7. The cost of the plastic food model is $187. Prior to the purchase of the fake food dish, the restaurant in the food court sold 4 servings of Caesar Salad a day. After putting the plastic food replica in the showcase, sales increased to 5 servings during the first month and to 6 servings during the second month. If the cost of making Caesar Salad is $3, in 39 days the restaurant owner made a profit of $192, which completely covers the cost of the fake food dish.
- The price of Greek Chick is $10. The cost of the plastic food model is $157. Prior to the purchase of the fake food dish, the restaurant sold 2-3 servings of Greek Chick a day. After putting the plastic food replica in the showcase, sales increased to 7 servings. If the cost of making Greek Chick is $5, in 8 days the restaurant owner made a profit of $160, which fully covers the cost of the fake food dish.
- The price of Fry Shrimp is $5. The cost of the plastic food model is $315. Prior to the purchase of the fake food dish, the restaurant in the food court sold 4 servings of Fry Shrimp per day. After putting the plastic food replica in the showcase, sales increased to 7 servings. If the cost of making Fry Shrimp is $2.50, in 42 days the restaurant owner made a profit of exactly $315, which is the cost of the fake food dish.
Fake food dishes are a good investment, because after you purchase them, you no longer have to think about additional expenditures on advertising. Plastic food models increase your sales for years to come!
If you still have doubts, read our clients’ reviews.
- Do you want to stand out among competitors in the food court?
- Would you like to spend money on advertising only once and no longer think about it?
- Is your dream an ever-increasing flow of customers?
Invest money in plastic food replicas which increase profits from the first month!
The Japanese company “Nippon Dom” will make fake food items that will increase your profits. View plastic food models in our online catalogue or place a custom-made order.