Food replicas: the key to the success of ‘Teriyaki Grill’

“How Plastic Food Replicas Boosted Sales at ‘Teriyaki Grill'”

For the first six months after opening, our fast-food restaurant operated at a loss. The brand and dishes at “Teriyaki Grill” were unfamiliar to potential customers. To introduce our menu to food court visitors, we decided to use plastic food replicas. The results were remarkable:

• Cheesecake and chocolate fondant sales increased by 200%.
• Caesar salad and chicken cutlets saw a 250% growth.

We also noticed an interesting trend with our shrimp dishes. We offer two types: General Tso’s Shrimp and Kataifi Shrimp. After placing a replica of the Kataifi Shrimp on display, its sales increased by 50%, while sales of General Tso’s Shrimp dropped. This taught us a valuable lesson: if you have similar dishes, displaying a replica of only one can create an imbalance in customer choice.

“Plastic food replicas are silent sellers,” as we like to call them. They require a one-time investment and work tirelessly—no holidays, no vacations, no sick days.

If I open a second “Teriyaki Grill” location, I will absolutely decorate it with plastic food replicas. They attract customers, simplify the presentation of unfamiliar dishes, and help the restaurant stand out in a competitive market.

Igor, Saint Petersburg