How to increase sales of plates to 300% per month
A new way of wholesale and retail for dishes. How to bring new customers, increase average bill and reduce plates marketing cost.
It is not only product, that influences successful sales rate. Now, when competition is strong, it is not enough just to have a product of high quality. A competent «acquaintance» of goods and buyers is a crucial factor for sale of goods.
How to sell plates, using Japanese method
Japanese method of engaging customers, using food and drinks models has become popular on the world market. This instrument has been borrowed and is efficiently used by retailers of kitchen dishes and equipment.
Models are full-scale 3D copies of food and drinks. They are placed on dishes to make them more attractive for customers and to demonstrate and intended use of each item.
According to Japanese marketing specialists, food models increase income of kitchen dishes stores to 300% per month due to:
- Engaging new customers to 60%!
- Increasing average bill to 50%!
- Reducing time of service provision to 40%!
- Reducing plates marketing cost to 90%!
How food models increase plates sales rate
1. Capture customers attention
Unlike empty dishes, plates with delicious food models attract customers attention. They approach a display window to study the goods closer.
2. Encourage purchasing
Realistic food models make all plates look attractive – even plain ones. They encourage people to buy the plates for themselves or as a present.
3. Dispel customers doubts
A part of ornament on the plates is covered with food, when in use. Food models demonstrate how the plates look like with food on them. By dispelling customers doubts, you encourage them to make a decision and buy the plates.
4. Increase average bill
A visible demonstration of every item in the set stimulates customers to buy the sets.
5. Save dishes store budget
Salesperson doesn’t have to explain the use of each item. Food models to it instead. Stores need less sales assistants, and save labor costs.
6. Distinguish you from competitors
All customers like high-quality service. So they prefer to buy plates in the stores, where they get assistance in their choice.
Wholesale distribution of plates on HoReCa expos
Food models attract attention of wholesale customers
Dinnerware and kitchenware distributors take part in HoReCa expos to find wholesale customers and sign long-term contracts. It is hard to distinguish oneself from competitors and to impress customers, considering variety of goods and numerous participants.
Models of ready meals contribute to illustrative presentation of goods and attractive display window. Visitors always crowd round display window, which demonstrates intended use of each tableware item, study the assortment and show active interest towards the products.
Food models clearly demonstrate goods
Prior to decide, which product to purchase, wholesale customers have to spend a lot of time, analyzing offers from numerous suppliers and studying characteristics of each item of tableware sets.
Illustrative demonstration of intended use and capacity of every item stimulates customers to make a purchase.
Food models increase sales rate
Visible presentation of goods makes customers choice easier. According to expos participants, dishes presentation by means of food and drinks models increases number of contracts to over 120%.
Food models save marketing budget
For the time of participation in expos, kitchenware distributors often hire chefs to cook attractive meals, to demonstrate intended use of their goods. Such kind of presentation results in additional costs and some inconveniences. Food models save distributors’ expenses on presentation, for:
- There is no need in additional equipment: stove, fridge, sink, utensils, etc.;
- There is no need to hire chef each time;
- There is no waste of products;
What models to buy
Depending on manufacturer, food models are made of different materials: silicone, plastic, gypsum, etc. They differ in price, appearance and sustainability. Japanese catering facilities use only silicone models, for, first of all, they look realistic and are able to bring new customers and increase sales. And second, silicone models are more sustainable, long-standing, and have a useful life of over 15 years, unlike their plastic or gypsum counterparts, which have to be replaced every 2-3 years.
Japanese food models can be made from photos, so you can order them from anywhere in the world.
How much do Japanese food models cost
Cost of Japanese custom-made silicone food models depends on their size, complexity and volume of an order. See approximate food models cost:
- Meal 130 — 170 $;
- Dessert 130 — 150 $;
- Drink 90 — 110 $.
Due to instant income increase from 120% to 300%, cost recovery for Japanese food models is 1-2 months.