How to turn your café front into the instrument of profits increase.
There are very few cafes now that have successful business without advertisement of any kind. In most cases catering facilities need to attract clients’ attraction, considering increased competition. A whole network of marketing companies, with different structure and capabilities, meets this need. Their service requires constant investment, but you may not even get the result you counted on.
Can one reduce monthly expenses on advertisement but increase profits? Is it feasible, considering serious competition and low attendance of catering facilities, due to financial crisis?
Each café can solve marketing tasks on its own. You can use successful experience of foreign restaurateurs and study the possibility of using their methods in your business.
A method of clients’ attraction, which is well-known in Japan, is becoming more and more popular all over the world: food replicas. Japanese restaurateurs confirm it to be the most efficient instrument of customers’ attraction and sales increase.
Café window with menu items replicas increase profits to 300% per month!
- attendance increase to 40-60% per day;
- increase of average bill to 120% on weekdays and to 250% on weekends;
- reduce expenses on advertisement to 70-80% per year.
Food models – the best tool with which the director of the cafe solves 10 problems
How and where do you locate food replicas
Food replicas are located in a visible place by the café entrance. When people approach the showcase and look closer to the replicas their appetite evokes subconsciously. If the entrance is so close that they need just to reach out and open the door, customers take an easy decision to visit the café (impulse purchase).
You can locate food replicas:
- in the show window;
- in the fixed case;
- on the display table.
Find detailed information about correct location of food replicas here.
What is the cost of one food replica
The cost of one replica depends on its complexity and size. Average cost is 170 $.
You can get a 5-20% discount when ordering a set of replicas for café window, depending on order volume.
For example, if you order a set of 12ea for 2 040 $, you get 10% discount.
Which means that you get one replica for 153 $.
How to make an order
Replicas manufacturing time for a standard café window is 1-1.5 months. Food replicas manufacturing consists of the following:
Visit “How to order food replicas by Nippon Dom” page for detailed information about ordering food replicas from photos.