Café advertising with no advertising
It was invented In Japan. According to Japanese marketing specialists, there is no café advertising in the world, which would be more appealing and effective.
One advertising per 30 years.
You advertise only once. Useful life is over 30 years. Which means that you don’t have to spend time and money regularly for 30 years.
Japanese café advertising – is artificial food, beverages and desserts, which are placed in a café display window. They are made of silicone and imitate café dishes as precisely, as possible.
Food models in a display window increase café profit by 300% per month.
- Increase attendance up to 40-60% per day;
- Increase average bill by 120% at weekdays and by 250% at weekends;
- Reduce marketing cost by 70-80% per year.
Renovate your strategy and meet 7 marketing goals
1. Food models increase quantity of your clients.
A display window, filled with food models, catches clients’ attention. Most come closer, to have a look. Looking through the assortment, they start feeling appetite. Appetite is a strong emotion, which stimulates clients to make a decision and enter the cafe.
Japanese marketing specialists proved that 4 out of 10 people, who approached the display window, eventually enter and make an order.
2. Food models increase average bill.
Food models look so delicious and realistic, that clients usually order more that they planned
3. Food models dispel clients’ doubts.
Clients see real size of food portions, meal composition and cost. It makes it easier to decide which dishes to order, and to estimate their expenses. By dispelling clients’ doubts you help them to choose exactly your cafe.
4. Food models increase clients’ loyalty.
Everyone loves comfort, especially if it is paid for. Clients will keep coming to your café if they get comfortable service.
5. Food models distinguish you from competitors.
Offer your clients something that the others won’t offer at all. A display window, evoking emotions, will definitely distinguish your cafe from the similar ones.
6. Food models decorate display window.
Food models in the display window look great. An outstanding, bright and colorful display window makes the café façade attractive even after dark.
7. Food models establish positive image of your cafe.
Positive feedback from your clients in social media and forums, as well as recommendations to their friends, will bring new clients.
Where do you place food models?
A display window with food models should be placed outside the café in a visible area.
While looking at food models all along the display window, people are getting closer to the entrance without even noticing. Therefore, 2 vital tasks are solved:
1. It is easy for people to decide to come in, when they are already in front of the door;
2. Less time remains to change their mind and leave to search for another café.
The best locations for food models are:
- display window;
- special box;
- mobile table.
Here you can find detailed information about food models location for increasing monthly profit by 300%.
How much does one food model cost?
The price of food models, made from photos, depends on their size and number of ingredients. Approximate price of one standard model is as follows:
- meal: 130-170 $;
- dessert: 130-150 $;
- drink/beverage: 90-110 $;
“Nippon Dom” company offers a discount system, which allows to reduce total cost of food models.
Approximate price of a set of models for cafe display window is 2 000-3 000 $.
An instant increase of profit by 300% per month compensates expenses on display window within 1-2 months.
Customized Japanese food models
“Nippon Dom” company accepts online orders for customized food models.
Don’t postpone it till tomorrow, send photos of your menu today. This is a noncommittal action. We will make a profitable price proposal within the shortest possible time, free of charge.
See our portfolio for examples of food models, manufactured for our clients.