CAFE ADVERTISING WITH TEMPTING EFFECT, BASED ON JAPANESE TECHNOLOGY, WHICH INCREASES SALES TO 300% FROM THE FIRST DAY
Have you ever seen people, choosing a meal by the café display window? Exactly this way – choosing by the display window.
It is pretty common in Japan. Restaurant business in this country is one of the most developed in the world. Japanese cafes place visual menu in their display windows: food and drinks models. People come closer to the display window, choose a meal, enter the café and make an order. According to Japanese marketing specialists’ research, 4 out of 10 people, who came closer to the display window to have a look, become café’s visitors.
How does it work
Imagine that you are in a mall, and you decided to take a rest and have a bite. You walk along numerous display windows of cafes and restaurants, and think, which one to choose. You notice an outstanding bright display window among windows of the same type. You come closer and see delicious-looking copies of meals, which look exactly as the real food.
You look through the assortment, studying one dish after another. All is visible and clear: meals composition, size of portions, prices. During the process, you find yourself choosing a meal that you would like to have. When the choice is made, you can’t wait to taste the dish…and you enter the café to order what you have chosen from the display window.
Instant growth of crucial indicators
Café promotion by means of food models increases crucial indicators instantly. You get:
- Attendance increase to +60%
- Average bill increase to +40%.
- Time of service provision to visitors reduce by half.
- Number of repetitive visits increase to +40%.
And a lot more of other advantages, which, as a whole, increase bar income to 300% per month.
Which model to choose
Numerous food models producers appeared recently. Their products differ in quality and price.
Food models were invented in Japan over 80 years ago. A stable popularity of display windows among Japanese restaurateurs contributed to development of the whole industry of food and drinks models. It took decades to invent and improve materials for perfect models of high quality.
As a result, Japanese food models are considered world’s best. They differ from their counterparts in realistic appearance and detalization, vivid colors, sustainability and durability. Their service life is over 15 years.
They completely differ from models, made of other materials: gypsum models loose shape in 6 months; wax models melt at average summer temperature; plastic models are not able to imitate shape of small details due to firm texture, and have poor palette of colors.
Food model is a marketing tool, which is aimed at increasing café’s income. If food model doesn’t look delicious and attractive, it is not able to bring visitors, which means, it doesn’t work. Saving money on models quality results in sales rate.
How much does it cost to decorate a display window with food models
The price of Japanese food models, made from photos, depends on product size and number of ingredients. Approximate price of standard model is as follows:
- Meal: 130-170$;
- Dessert: 130-150$;
- Drink: 90-110 $;
An instant increase of sales by 300% compensates expenses for Japanese food models within 1-2 months.
Update your strategy
If you are not happy with sales rate in your café, if you tried various means to bring new clients, but they appeared to be non-durable, inefficient and unprofitable; if you don’t want to spend part of your income on marketing, if promotion takes your time and energy, consider a display window for your café.
Café advertising by means of food models brings new customers, increases average bill, and also improves quality of service, which ensures growth of repetitive sales. The most positive part here is that you decorate your display window with food models only once: its cost recovery is several weeks, and then you get profit for years.
Or you can do it this way
Nevertheless, there are cafes in Japan, where food samples are excluded from café façade during designing. It is usually done to highlight their exclusivity and distinguish the cafes from competitors, but result appears to be opposite: potential customers go to other cafes and prefer those with display windows, filled with food models.
Some time later, they have to think over the way to locate food models. For example, they place them in a display case, or set a table by the entrance, as on the photo below.
Август. 2020 год/ Ирина Миронова.