How to advertise desserts
Biscuits, cupcakes, candies and other sweets are usually sold in nontransparent packages. A customer can only guess and suppose how the real product looks like.
Promotion of desserts and sweets by using food models is an efficient instrument of selling sweets in supermarkets. Artificial food copies are used to decorate display windows, which is very efficient to attract customers attention, moreover, they demonstrate dessert appearance and filling.
How to decorate a shop’s display window with sweets and desserts models to bring new customers and increase sales:
- Show the product’s appearance without package;
- Show a filling if it is an integral part of the product;
- Put an original product in a package by the model;
- Put the models of sweets or desserts in a beautiful plate. You can imitate a “tea time”: put cups with “tea”, tableware and napkins;
- Put food models in some distance from each other so that your visitors could see all of their sides.
Note: the more expensive your products are, the more space you need in your display window for decoration; - Put big bright photos of a dessert in the background;
- Make bright illumination of your display window.
A pumpkin cake model demonstrates the cake filling. A distinctive box by the cake also stimulates purchasing.
Each detail in this composition stimulates sales: a piece of dessert on the plate, a full-size model of a cut pumpkin cake, red-ripe apples, and a colorful box.
Bright illumination is an integral element of any display window. It makes food models look delicious, and your display window becomes more attractive.
Big photos of strawberry cookies on the background decorate display window and capture attention of supermarket visitors.
Food models can demonstrate goods, which go in nontransparent packages.
Disadvantage – poor illumination. Display window doesn’t capture customers attention; color and composition of cottage cheese dessert are not clear.
Fruit jelly models, “laid out” on fancy dishes, look delicious and make customers want to buy the desserts for themselves, or as a present.
Models of fruit drinks in beautiful glasses demonstrate, how customers can serve the drinks to their families or guests.
You can locate a copy of letter of recommendation, signed by a celebrity, by your food models.
A model of half of jelly bun (as if someone has split, or bit it) looks natural and delicious, and stimulates sales.
Information about manufacturer, composition and health benefits of the product makes customers interested, and stimulates sales.
In order to demonstrate, that the product is cool and refreshing, ice cream models are placed in ice cubes models.
If your products are not perishable, you may do without food models, and decorate your display window with original products.
An abstract arrangement demonstrates composition and size of cheesecake. A beautiful cup by the model “suggests” to buy cheesecake as a dessert for tea brake.
Seasonal and subject decorations decorate your display window, and show customers, that it is high time to buy the product. Note! Do not forget to remove/change decorations after season or holiday is over.
The vaster the assortment in a display window is, the bigger average bill and higher sales level you get.
Expensive products are arranged in a specific style: dark colors of display window, expensive dishes and decorations, correct spacing.
Red display window is visible from the distance, it matches color of the cookies and stands up for reasonable prices.
Demonstration of cupcakes and cookies, which are sold in closed boxes. Customers see their composition, size and number of cookies in one box.
Locating products on different levels is a good solution for a small display window.
Pretty layout of desserts models in the dishes. However, spacing is wrong, which gives unnatural look.
High public opinion rates and information about awards and prizes, awarded to the dessert at food expos, is a great sales booster.
