Japanese food models quality
Quality is the main criteria for a restaurateur to pay attention to, while choosing food models. Food models quality results in efficiency of bringing new customers and increasing sales. The more attractive, natural and delicious food models look at the display window, the more marketing goals they meet.
Different manufacturers use different materials for their food models: silicone, vinyl, plastic, clay, wax or gypsum.
Japanese food models are made of silicone, specially developed (and patented) for manufacturing realistic and sustainable models. Japanese silicone is famous for its high flexibility, vivid colors, sustainability and durability.
Two models of fried eggs with bacon
Let’s consider, for example, two models of fried eggs: silicone model on the left, and gypsum one – on the right. Pay attention to color, shape, thorough coloring and technique of details glueing. Which model, to your mind, looks more realistic? Which one makes you want to buy fried eggs with bacon right away?
Silicone model (manufactured in Japan)
Gypsum model (manufactured in Russia)
Why do restaurateurs from different countries choose Japanese food models
Clear and detailed relief. Japanese food models are made of liquid silicone. While pouring in the molds, the silicone fills all folds and minor wrinkles, which makes final relief much clearer, comparing with food models, made of other materials. Fantastic moldability of silicone makes Japanese food models look very realistic. A model, looking like a real dish, stimulates appetite, and passers-by easily make a decision to enter a café (restaurant, fast-food court, etc.)
Vivid colors. Japanese food models are covered with special paint, developed for silicone. It makes the models very bright and “delicious”- looking. Bright models look more attractive, than the real food (its colors are sometimes not so rich), so they attract attention faster, and increase attendance.
Attractive design. Each Japanese food model is an improved version of the real food. For example, appearance of the real meal often depends on chef’s mood or busyness, so similar meals may be arranged in a bit (or sometimes a lot) different way each time. Food models ingredients are arranged thoroughly and attractively, like in premium-class restaurants. Attractive food models increase attendance and average bill more efficiently.
Attractive design. Each Japanese food model is an improved version of the real food. For example, appearance of the real meal often depends on chef’s mood or busyness, so similar meals may be arranged in a bit (or sometimes a lot) different way each time. Food models ingredients are arranged thoroughly and attractively, like in premium-class restaurants. A perfect food model attracts customers and increases average bill more efficiently.
Sustainability. Japanese silicone is very sustainable: food models will not break, crack or melt while being used in a display window. You don’t have to worry if your customers touch them, or, by accident, drop any model to the floor.
Sustainability. Japanese silicone is very sustainable: food models will not break, crack or melt while being used in a display window. It’s all right if your customers touch them, or, by accident, drop any model to the floor.
Easy to maintain. You can wash Japanese food models with water, unlike the models, made of other materials. So, you will always have clean and attractive food models in your display window. Dusty food models do not stimulate appetite and do not increase sales.
Sustainability to low and high temperatures. You can use Japanese food models at a temperature range from -30 to +70 degrees Celsius.
Durability. Japanese silicone is very sustainable. You can use silicone food models from 15 to 30 years. They remain their initial shape even in 15 years, though the colors may slightly fade.
Disadvantage: direct sunlight may cause slight colors fading during several years. In general, it will not be noticeable. You will only be able to see a slight difference in brightness if you compare a brand new food model with a 5-year old one.
Tip: cover your display window from direct sunlight.
Compare models characteristics
Food models is a very important marketing instrument for fast food facilities. Their task is to increase number of visitors and average bill. A model of food, drink or dessert, which wouldn’t stimulate appetite or encourage people to visit a cafe and order a meal – is useless.
Cheaper counterparts result in having less profit, than restaurant due, and exceeding expenses on new models in case of their damage. As a result, cheap gypsum models are pointless from the standpoint of sustainability, and not profitable or efficient, when used to meet marketing goals.
See the table below to compare food models parameters, which are vital for meeting marketing goals of catering facilities.
Food models by “Nippon Dom”
The best quality
- Similarity to the real meal to 98%
- Manufacturing experience – 85 years
- Japanese specialists with over 20 years of experience
- Handcraft during the whole manufacturing process
The best services
- Warranty service – 1 year
- Free delivery
- Consultations on display window design and general marketing strategy of the business unit
- Food models location sketch (or detailed description)
- Plates holders and price tags for each food model
- Spring and autumn decorations for display window with food models
Notice! “Nippon Dom” company DOES NOT SELL materials or manufacturing technology.
Choose a long-standing value
We have studied all information about competitors product, and we are sure, that food and drinks models, manufactured by our company are the best product on the market.
If you need efficient, reliable and long-standing marketing instrument, Nippon Dom company will manufacture the most attractive, realistic and sustainable models of food and drinks for your display window.
Testimonials from our customers about the quality of our food replicas
When we received our first batch of food replicas, there was no bound to our delight. “They look like ‘alive’”, our Director of Marketing said and ran to organize a photo shoot.
Fake food items are impeccable in sales. Even under professional light on display there is no doubt that the ‘product’ is natural. The colours match perfectly and fully correspond to our request.
Vitaly Zhigao, Moldova
Today we have received two parcels from Nippon Don. All the food replicas came unbroken. Thank you very much for your work! Everything is made with very high quality and looks incredibly beautiful!
By summer 2016, we will open our second café “Bouillon Baton.”
We look forward to continuing our cooperation with Nippon Dom.
Andrew Zhavoronko, Khabarovsk, Russia
Irina, good afternoon!
We have received the packages, everything turned out to look very beautiful.
Thanks a lot!
Cafe “Lazio”, Vladivostok, Russia
Irin …We received the packages. The shipping was good. You work looks good. The soup fits our bowl perfectly. Children’s chest is wonderful. Thank you very much – you and the craftsmen! The day after tomorrow we are planning to put them on display and I’ll immediately send you photos.
Irin, hello. The owner came back and he liked your works very much. We decided to continue ordering fake dishes from our menu. I am planning to order 15-20 dishes next time.
… Thanks for the answer … sales are growing as we expected …
Irina Kriventsova, Ryazan, Russia
We got food replicas. Thank you! Everything is very similar and appetizing!
“Black Crab” looks cool.
California and supercranch look good.
Sunset doesn’t look very good since sauce should be bright red (and now it doesn’t look so good).
We opened a second fast food restaurant but we put on display only a few food replicas because the showcase isn’t ready yet. When we finish – I will send you photos.
Thanks again for the fake dishes.
Igor Gurevich, St. Petersburg
I’ve received the package. Thanks a lot.
Waffles and sauce turned out to look amazing!
There are several remarks that need to be taken into account in the second batch.
The main remark is that the cream looks like soft ice cream, there is no lightness in it because it is smooth but if you look at the texture of cream, it is ribbed.
In addition, it will be necessary to adjust the size of ice cream and cream :)
AndreyKokin, Nizhny Novgorod
Hello,
Thank you for following up with us. The jellyfish salad dish was a big hit. Our Vice President of Marketing says it looks exactly like the dish she tried while vacationing in Japan!
Thank you again for being so kind to work with us on this important part of our exhibit.
Amy Kishaba,USA.
Good evening, Irina!
We have received the goods, the quality is excellent. Thank you!
SergeySilin, Lyubertsy, Moscow region
Irina, good afternoon!
Thanks for the crabs. We liked them very much.
Olga Nikitenko, Vladivostok
Irina, hello!!!
I received the package on Sunday, everything is great, and I am very pleased, thank you!!!
Alexey Petrov-Vodkin, Engels, Saratov region
