The Quality of Food Replicas: What Makes Them an Effective Marketing Tool
The quality of food replicas plays a crucial role in their ability to attract customers and boost sales. The more realistic and appetizing a replica looks, the more effective it is in achieving marketing goals.
Depending on the manufacturer, food replicas are made from various materials, including silicone, vinyl, plastic, clay, wax, or plaster.
In Japan, food replicas are crafted from a specially developed and patented silicone designed to create highly realistic and durable models. Japanese silicone is known for its high flexibility, vibrant colors, strength, and longevity, making it an ideal material for producing lifelike and visually striking replicas.
Two Plates of Bacon and Eggs
Let’s compare two food replicas of bacon and eggs: the one on the left is made from Japanese silicone, while the one on the right is made from plaster. Pay attention to the color, shape, precision of paint application, and the technique used to assemble the details.
Which of these replicas looks more like real food? Which one makes you crave a freshly cooked bacon and eggs breakfast?
Silicone model (manufactured in Japan)
Gypsum model (manufactured in Russia)
Why Restaurateurs Worldwide Choose Japanese Food Replicas
Precision and Detailing
Japanese food replicas are made from liquid silicone, which fills even the smallest creases and textures of the food during molding. This results in a highly detailed surface that other materials struggle to replicate. Thanks to its flexibility, Japanese silicone creates incredibly realistic models that stimulate appetite and encourage customers to enter a restaurant.
Vibrant Colors
Japanese replicas are coated with special silicone-based paints, making them visually “delicious.” These colors are richer and more appealing than real food, effectively capturing attention and increasing foot traffic.
Attractive Design
Each Japanese food replica is a perfected version of the original dish. Unlike real meals, which can vary based on the chef’s mood or workload, food replicas always maintain an ideal presentation. Carefully arranged ingredients create a premium-quality appearance that enhances sales and increases average order value.
Durability and Longevity
Japanese silicone is highly resistant to damage. These replicas do not break, crack, or lose their shape over time, making them safe for areas where customers may touch them.
Easy Maintenance
Unlike replicas made of plaster, plastic, or wax, Japanese silicone models can be washed with water. Keeping food replicas clean ensures a more attractive display and a positive impression on potential customers.
Temperature Resistance
Japanese replicas withstand temperatures from -30°C to +70°C, making them suitable for use in any climate.
Lifespan
Japanese silicone is one of the most durable materials for food replicas. They can last 15 to 30 years while maintaining their shape and details. Over time, colors may slightly fade, especially if exposed to direct sunlight.
Recommendation: To preserve color vibrancy, it is advised to place food displays in shaded areas or use protective coverings.
Comparison of Food Replica Materials and Their Key Characteristics
Food replicas are an essential marketing tool for restaurants and food establishments. Their primary purpose is to attract customers and increase the average order value. If a food replica fails to create an immediate desire to enter the restaurant and order the displayed dish, it becomes ineffective.
Using low-cost replicas can result in a significant loss of potential profit, often exceeding the cost of replacing them in case of damage. Cheaper alternatives made from plaster or rigid silicone are not only less durable but also ineffective in achieving marketing goals.
The table below presents a comparison of key characteristics of food replicas made from different materials, helping businesses make informed decisions.
Food Replicas by Nippon Dom
Top Quality
- 98% resemblance to real dishes
- 85 years of production expertise
- Japanese artisans with 20+ years of experience
- Fully handcrafted manufacturing process
Best Service
- 1-year warranty on all replicas
- Free worldwide shipping
- Complimentary display stands and price tags
- Free decorative elements for showcase setup
- Free consultations on display arrangement
- Free marketing consultations for food businesses
Notice! “Nippon Dom” company DOES NOT SELL materials or manufacturing technology.
Choose Long-Term Value
We have thoroughly analyzed competing products and are confident that Nippon Dom’s food and beverage replicas are the best on the market.
If you need an effective, reliable, and long-lasting marketing tool, we will create the most realistic, visually appealing, and durable food and beverage replicas for your display.
“It looks incredibly appetizing!” — say our customers
When we received our first batch of food replicas, there was no bound to our delight. “They look like ‘alive’”, our Director of Marketing said and ran to organize a photo shoot.
Fake food items are impeccable in sales. Even under professional light on display there is no doubt that the ‘product’ is natural. The colours match perfectly and fully correspond to our request.
Vitaly Zhigao, Moldova
Today we have received two parcels from Nippon Don. All the food replicas came unbroken. Thank you very much for your work! Everything is made with very high quality and looks incredibly beautiful!
By summer 2016, we will open our second café “Bouillon Baton.”
We look forward to continuing our cooperation with Nippon Dom.
Andrew Zhavoronko, Khabarovsk, Russia
Irina, good afternoon!
We have received the packages, everything turned out to look very beautiful.
Thanks a lot!
Cafe “Lazio”, Vladivostok, Russia
Irin …We received the packages. The shipping was good. You work looks good. The soup fits our bowl perfectly. Children’s chest is wonderful. Thank you very much – you and the craftsmen! The day after tomorrow we are planning to put them on display and I’ll immediately send you photos.
Irin, hello. The owner came back and he liked your works very much. We decided to continue ordering fake dishes from our menu. I am planning to order 15-20 dishes next time.
… Thanks for the answer … sales are growing as we expected …
Irina Kriventsova, Ryazan, Russia
We got food replicas. Thank you! Everything is very similar and appetizing!
“Black Crab” looks cool.
California and supercranch look good.
Sunset doesn’t look very good since sauce should be bright red (and now it doesn’t look so good).
We opened a second fast food restaurant but we put on display only a few food replicas because the showcase isn’t ready yet. When we finish – I will send you photos.
Thanks again for the fake dishes.
Igor Gurevich, St. Petersburg
I’ve received the package. Thanks a lot.
Waffles and sauce turned out to look amazing!
There are several remarks that need to be taken into account in the second batch.
The main remark is that the cream looks like soft ice cream, there is no lightness in it because it is smooth but if you look at the texture of cream, it is ribbed.
In addition, it will be necessary to adjust the size of ice cream and cream :)
AndreyKokin, Nizhny Novgorod
Hello,
Thank you for following up with us. The jellyfish salad dish was a big hit. Our Vice President of Marketing says it looks exactly like the dish she tried while vacationing in Japan!
Thank you again for being so kind to work with us on this important part of our exhibit.
Amy Kishaba,USA.
Good evening, Irina!
We have received the goods, the quality is excellent. Thank you!
SergeySilin, Lyubertsy, Moscow region
Irina, good afternoon!
Thanks for the crabs. We liked them very much.
Olga Nikitenko, Vladivostok
Irina, hello!!!
I received the package on Sunday, everything is great, and I am very pleased, thank you!!!
Alexey Petrov-Vodkin, Engels, Saratov region
