Georgian Cuisine Food Replicas: How to Attract Shopping Mall Visitors to Your Restaurant

Original plov with tomato salad and flatbread
Original plov with salad and flatbread
Plov food replica for Hochupuri window display by Nippon Dom
Replica "Plov with salad and flatbread" - $164
Original eggplant and roasted pepper rolls at Hochupuri, Sochi
Original eggplant and roasted pepper rolls
Eggplant and roasted pepper rolls food replica for Hochupuri window display by Nippon Dom
Replica "Eggplant and roasted pepper rolls" - $164
Original Adjarian khachapuri with egg yolk at Hochupuri, Sochi
Original Adjarian khachapuri
Adjarian khachapuri food replica for Hochupuri window display by Nippon Dom
Replica "Adjarian khachapuri" - $145
Original khachapuri with tomato and pesto at Hochupuri, Sochi
Original khachapuri with tomato and pesto
Khachapuri with tomato and pesto food replica for Hochupuri window display by Nippon Dom
Replica "Khachapuri with tomato and pesto" - $145
Original Imeretian khachapuri cut into slices at Hochupuri, Sochi
Original Imeretian khachapuri
Imeretian khachapuri from the georgian cuisine food replicas set for Hochupuri, with a lifted slice and stretching cheese
Replica "Imeretian khachapuri" - $164
Original khinkali dumplings on a wooden board at Hochupuri, Sochi
Original khinkali (3 pcs)
Khinkali food replica for Hochupuri window display by Nippon Dom
Replica "Khinkali (3 pcs)" - $110
Georgian cuisine food replicas for Hochupuri restaurant in Sochi by Nippon Dom
The complete set of six georgian cuisine food replicas produced for Hochupuri

Georgian Cuisine Food Replicas

Date

April 2023

Location

Sochi, Russia

Client

Hochupuri («Хочу Пури»)

Category

⠀Georgian Restaurant, Shopping Mall

A Georgian Kitchen Inside Sochi's Largest Mall

Hochupuri is a georgian restaurant inside MoreMall, the largest shopping and entertainment centre in Sochi.

Sochi is a Black Sea resort with tourist traffic all year round. The mall is where local shoppers and holidaymakers cross paths.

The kitchen is built around freshly baked khachapuri, khinkali, grilled dishes and georgian wine.

Guests Don't Order What They Can't Picture

Most of the mall’s foot traffic is tourists. Many of them do not know georgian cuisine and cannot tell what a dish is from its name alone.

Waiters had to explain the contents of every item on the paper menu, guest after guest.

The restaurant decided to fill its window with food replicas — to catch the attention of shoppers walking past and to show the menu instead of describing it.

Moulds Taken Straight From Real Dishes

Unlike sushi or bento, georgian cuisine is not part of the daily repertoire of japanese craftsmen.

The client sent reference photos and the exact size of every ingredient. A chef cooked each dish to match, and the craftsmen took moulds directly from the real food. That is where the accuracy of these georgian cuisine food replicas comes from, and how every custom food replica is made when the cuisine is new to the workshop.

The shape and colour of the tableware were not critical for the client, so the plates were selected and approved together with the restaurant.

Nippon Dom produced six replicas for the restaurant window display. The centrepiece is the Imeretian khachapuri, built as if caught in motion — one slice lifted, imitation cheese stretching at the sides. Shoppers come up to the window to work out how a slice can hang in mid-air. Surprise is what holds attention; stretching cheese is what makes people want to taste it straight away.

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