Italian Restaurant and Pizzeria Window Displays: Increasing Sales with Food Replicas

This gallery collects italian restaurant and pizzeria window displays: street frontages, displays in shopping malls and food courts. The photos show techniques that really work and mistakes made when the window was dressed with menu food replicas.

Notice where the displays are placed, how the shelves are arranged and lit, how dishes and desserts are grouped, and how the window is dressed with decorative and seasonal elements.

Use these italian restaurant and pizzeria window displays as inspiration when you dress your own frontage or display case.

Pizza display case at the entrance of an italian restaurant in a mall
The pizza display case stands in the doorway, not deeper inside. A person who has already walked up to read the menu is one step from the entrance, and the shorter that step, the less time there is to change his mind.
Italian restaurant window with pizza replicas tilted at forty five degrees
The models stand on holders at 45 to 60 degrees. In an italian restaurant window this angle shows the whole surface of the pizza — crust, cheese and toppings — instead of a flat edge seen from the side.
Pizzeria window displays with price cards and dish names under every food replica
Every model carries its own card with the dish name and the price. A pizza menu display built this way answers the two questions a passer-by asks first — how big the portion is and what it costs — so the decision to come in is made at the window.
Pizza slice replica suspended in mid air with stretching cheese above the plate
A pizza slice replica frozen in mid-air with the cheese still stretching stops the eye a second longer than a flat plate. Attention converts into orders: the dish shown this way is asked for more often than its neighbours.
Pizzeria visual marketing with pizza replicas placed on the top shelf of the case
Pizza goes on the top shelf, and this is deliberate. In pizzeria visual marketing the upper tier is read from a distance, above the heads of people standing at the glass, while Japanese merchandising keeps the chest to shoulder zone for dishes that need a close look.
Illuminated pizza display with bright upper shelves and unlit lower shelves
The upper shelves are lit, the lower ones are not, and the dishes at the bottom lose colour and depth. An illuminated pizza display needs even light across every shelf: orders for poorly lit dishes drop even when the models themselves are perfect.
Pizza counter display where front replicas overlap the dishes standing behind them
Here the front models cover more than a tenth of the ones behind them. In a pizza counter display an overlapped dish is hard to judge, and a passer-by rarely chooses what he cannot see whole.
Pizza display models scattered across different shelves instead of one group
A mistake: the pizzas are spread across three shelves among plates, bottles and cups. When pizza display models are arranged in groups, the choice is easier to make and the window itself looks tidier.

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