Dessert food replicas in waffle cups case — helping a manufacturer showcase waffle cups effectively at food industry exhibitions
Dessert food replicas in waffle cups
Date: August 2018
Location: Moscow, Russia
Client: Alliance VV» LLC
Category: Desserts & Drinks
Client Overview
Alliance VV LLC is a Russian manufacturer specializing in the production of waffle cups for various desserts.
To effectively present its products at food industry exhibitions, the company decided to showcase dessert food replicas in waffle cups, created by Nippon Dom.
The main goal was to demonstrate the practical application of their products — how waffle cups can be used to serve ice cream, mousse, or layered desserts.
Challenges & Goals
Before collaborating with Nippon Dom, Alliance VV faced the challenge of how to attract visitors to their booth and make their waffle cups look appealing without using perishable desserts.
Real desserts could melt, spoil, or lose their visual appeal under exhibition lighting.
The company needed realistic dessert food replicas that would look fresh throughout the event and highlight their waffle cups effectively.
Our Solution
Nippon Dom artisans created handcrafted dessert food replicas in waffle cups, using silicone of different densities to accurately reproduce the texture of each element — waffle cups, whipped cream, fruits, and ice cream.
Each realistic dessert food replica was made in natural proportions and colors, resulting in an appetizing and authentic look even under bright exhibition lighting.
The waffle cup dessert replicas are durable, easy to transport, and ideal both for dessert showcase at trade fairs and for café or bakery display decorations.
Results & Impact
The realistic dessert food replicas attracted attention from exhibition visitors, helping the company stand out among competitors.
Thanks to the dessert showcase for restaurant and bakery promotion, more people stopped at the booth, asked questions, and took interest in the products.
Some even tried to touch the replicas, thinking they were real desserts — proof of their lifelike quality.
As a result, the number of new contracts and potential clients increased significantly.
Feedback from Our Client
We are very satisfied with the quality of the replicas — they look just like the real thing.
Our company, Alliance VV LLC, manufactures waffle cups for various desserts. We ordered dessert replicas to use as examples during exhibitions. With these replicas, we are able to demonstrate to potential clients how our waffle cups can be used and what kinds of desserts can be served in them.
Thanks to the dessert replicas in the cups, people stop by our exhibition booth. Some even try to touch them, as they look so natural that visitors cannot immediately tell whether it is a real dessert or a replica.
Summing up our exhibition experience, we can confidently say that without the replicas, the number of potential clients interested in our waffle cups would have been much lower.
Thank you for the high-quality work!
Vladimir, Alliance VV LLC
