Korean food replicas case — how realistic displays made korean cuisine more understandable and popular among local visitors

Wok Noodles with Sausages
Original Wok Noodles with Sausages
Wok Noodles with Sausages replica — $185
Fake Wok Noodles with Sausages — $185
Wok Noodles with Seafood
Original Wok Noodles with Seafood
korean food replica – wok noodles with seafood for menu presentation ideas
Fake Wok Noodles with Seafood — $185
Wok Noodles
Original Wok Noodles
realistic korean food replica – wok noodles for fast-food café promotion ideas
Fake Wok Noodles — $185
Wok Noodles with Curry
Original Wok Noodles with Curry
korean food replica – wok noodles with curry for restaurant menu promotion
Fake Wok Noodles with Curry — $185
Wok Pilaf
Original Wok Pilaf
realistic korean food replica – wok pilaf for fast-food café advertising display
Fake Wok Pilaf — $175
Wok Rice with Curry
Original Wok Rice with Curry
korean food replica – wok rice with curry for menu presentation ideas
Fake Wok Rice with Curry — $175
Wok Rice with Sausages
Original Wok Rice with Sausages
realistic korean food replica – wok rice with sausages for fast-food café promotion
Fake Wok Rice with Sausages — $175
Bento Box with Pork
Original Bento Box with Pork
realistic korean food replica – bento box with pork for fast-food café promotion
Fake Bento Box with Pork — $175
Bento Box with Pineapple
Original Bento Box with Pineapple
korean food replica – bento box with pineapple for menu presentation ideas
Fake Bento Box with Pineapple — $175
Bento Box with Egg
Original Bento Box with Egg
realistic korean food replica – bento box with egg for fast-food café promotion ideas
Fake Bento Box with Egg — $175
Bento Box with Pork
Original Bento Box with Pork
realistic korean food replica – bento box with pork for fast-food café promotion
Fake Bento Box with Pork — $175
Original Bento Box with Beef
korean food replica – bento box with beef for restaurant menu promotion
Fake Bento Box with Beef — $175
Box with Chicken replic
Original Box with Chicken replic
korean food replica – bento box with chicken for menu presentation ideas
Fake Bento Box with Chicken — $175
Bento Box with Chicken and Cheese
Original Bento Box with Chicken
Bento Box with Chicken and Cheese replica — $175
Fake Bento Box with Chicken and Cheese — $175
Tonkatsu
Original Tonkatsu
realistic korean food replica – tonkatsu for fast-food café promotion ideas
Fake Tonkatsu — $175
Chicken Wings
Original Chicken Wings
korean food replica – chicken wings for restaurant menu presentation ideas
Fake Chicken Wings — $179
Rolls
Original Rolls
Rolls replica — $210
Fake Rolls — $210
Gyoza
Original Gyoza
Gyoza replica — $210
Fake Gyoza — $210
Nigiri
Original Nigiri
Nigiri replica — $164
Fake Nigiri — $164
Korean cuisine replicas for Kimchi restaurant — food display samples
Korean Cuisine Replicas for Kimchi Restaurant

Korean food replicas

Date:  January 2015
Location:  Sakhalin, Russia
Client: Kimchi Stop
Category: National Cuisine

Client Overview

Kimchi Stop fast-food café opened in the small city of Yuzhno-Sakhalinsk, Russia, where Korean cuisine was almost unknown to local residents.
In the printed menu of this Korean fast-food café, the dish names are written in Korean and English, so customers often ordered “blindly,” not knowing what each dish looked like or what ingredients it contained.
Many guests asked the waiters about the composition and portion size. Because of this, potential visitors often passed by and went to competitors with a more familiar menu and cuisine.

Challenges & Goals

To avoid financial loss and possible closure, the management of the Kimchi Stop fast-food café decided to change its marketing strategy.
The main goal was set clearly — to visually explain unfamiliar Korean dishes, make the menu easy to understand, and attract passers-by through appealing presentation.
As part of this new approach, the fast-food café decided to build a showcase with realistic Korean food replicas representing the fast-food café’s menu.
The visual display was expected to introduce Korean cuisine to potential customers and help increase both dine-in visitors and take-away sales.

Our Solution

The Nippon Dom workshop helped design the fast-food café’s food display, select the most attractive dishes, and create realistic Korean food replicas that precisely reproduced their authentic appearance.
The team also provided marketing recommendations for the overall layout and presentation.
Together with the management of the Kimchi Stop fast-food café, a clear and visually balanced display plan was developed, showing the dishes in an appealing order.
It was decided to place numbered labels in front of each dish — next to the name and price — so that customers could easily place an order without remembering unfamiliar Korean names, simply by using the numbers.

Results & Impact

All the planned objectives were successfully achieved.
After installing the realistic Korean food replicas, the fast-food café immediately noticed positive changes.
Customer interest grew significantly, the number of dine-in guests increased, and take-away sales rose as well.
The new showcase not only simplified the ordering process and improved service speed but also helped build trust with the local community, making Korean cuisine more familiar and appealing.
Thanks to these improvements, the Kimchi Stop fast-food café received the award for Best Fast-Food Venue in Russia 2023, confirming the success of its new visual strategy.

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