Red Caviar Food Replica for Seafood Store Display: Increasing Premium Sales (Video)
Red caviar food replica
Date: December 2018
Location: Yekaterinburg, Russia
Client: Tasty Crab
Category: National Cuisine
Client Overview
Tasty Crab is a seafood store located in the center of Yekaterinburg. It specializes in selling fresh fish, shellfish, and delicacies — including red caviar. Thanks to the high quality of its products, the store is popular among both local residents and tourists who appreciate fresh seafood. Despite the wide variety of products, red caviar sales remained low due to its high price.
Challenges & Goals
Our task was to increase customer interest in the store and boost sales of red caviar. It was important for the shop to make its window display more attractive and to create a strong visual focus that would make passersby stop, take notice of the product, and feel motivated to buy more red caviar.
Our Solution
To draw attention to this premium product, Nippon Dom created a realistic red caviar food replica placed in a bowl of an unusual size, with a spoon standing upright as if frozen in motion, and shiny orange grains gently falling from it. Each grain was carefully handcrafted to look natural, with the same glossy texture and translucency as fresh red caviar.
Results & Impact
After installing the red caviar food replica in the showcase, the store noticed a clear increase in customer attention and a rise in red caviar sales. Many people stopped to take photos of the seafood display and shared them on social media, which attracted new visitors. The owners were delighted — the goal of boosting product sales and improving the effectiveness of seafood window marketing was fully achieved.
Feedback from Our Client
“A real miracle is happening here — the spoon stands upright! Oksana is smiling, and so are all our team members. Come visit us — and good vibes are guaranteed!”
