Attract More Families with Healthy Kids Menu Options and 3D Food Replicas
The rapid development of the restaurant industry has transformed dining culture in many countries. Yet, until recently, kids menus in cafes or restaurants were quite rare. Today, restaurants and food brands are starting to respond to market demands and reconsider their offers, as parents’ attitudes toward children’s nutrition are changing. The modern approach of millennial […]
How Fake Food and Visual Displays Boost Tableware Sales
A Store Full of Dishes… but Hard to Choose When customers walk into a tableware shop today, they see endless shelves of plates — large and small, deep and flat, minimalist and decorative. Add pots, pans, and full sets, and the variety becomes overwhelming. At that moment, a buyer often thinks: “Which plate is right […]
Restaurant Pricing Psychology: How the Magic of Numbers Boosts Sales
Numerous marketing studies worldwide have confirmed the strong impact of numbers on human perception. In the restaurant industry, even small changes in menu pricing techniques or advertising can significantly increase sales. The advantage of using the magic of numbers in restaurant marketing is that, unlike traditional advertising methods, it requires no extra investment—just smart psychological […]
The Power of Color in the Restaurant Business
How to Choose the Right Palette for Your Interior Scientific research has shown that 83% of information is perceived visually, with 80% of that information attributed to color. This means that nearly 70% of our perception of the world is based on the color palette.Marketers, relying on these studies, have identified eight key colors that […]
How to Promote a Roadside Café: Marketing Strategies for Instant Success
How to promote a roadside café? How can restaurateurs transform a simple roadside stop into a profitable roadside café business? In Japan—where roadside catering is one of the most advanced services in the world—industry experts share best practices that can be applied globally. In many countries, roadside cafés and service areas remain underdeveloped or inconsistent […]
Creative Pizza Marketing Ideas from the World’s Leading Chains
Pizza advertising campaigns come in many forms, from short-term promotions to long-term marketing strategies. These approaches differ in frequency, budget, and impact: a single creative campaign, regular media placements, or one-time investments with lasting brand awareness. But which pizza marketing strategy is most effective for increasing customer motivation and driving consistent sales? Every pizzeria—whether a […]
Modern Butcher Shop Design: How Silicone Replicas Save Costs and Attract Customers
Introduction 20–30 years ago butcher shops looked very different from today. Customers would step into small family-owned shops where the local butcher served meat cuts by hand. Displays were simple: large cuts of meat on ice or wrapped in paper. People trusted familiar shops and sellers, but marketing tools, bright showcases, and modern store design […]
From one café to a beer empire: Ginza Lion and Sapporo
The legendary Ginza Lion Bar first opened its doors more than 100 years ago in the heart of Tokyo’s Ginza district. Known as the oldest beer hall in Japan, it quickly became a symbol of Western-style dining and Japanese beer culture. Founded on August 10, 1911, by restaurateur Kitamura Ueda, the bar was inspired by […]
Restaurant business trends shaping menus in 2025
In 2025, the restaurant industry faces high competition, and attracting customers directly depends on the uniqueness and appeal of dishes. To make your menu truly in demand, it’s essential to consider restaurant business trends and adapt to new guest preferences. In this article, we’ll explore successful menu ideas that will help increase average checks and […]
How to sell more household appliances with innovative ads
Household appliance stores are currently facing a decline in sales. The main reason is showrooming – a customer behavior when shoppers visit physical stores to explore the assortment, get professional consultations, and test appliances, but eventually purchase online at a lower price. How appliance stores compete with online shopping To stay competitive, retailers need to […]