Seafood replicas for a seafood store (5 photos+ Video)

Seafood replicas for a seafood store «Vkusny Krab» (Yekaterinburg, Russia) by Nippon Dom workshop (Tokyo, Japan).

The seafood shop faced a common challenge: most of its products were kept in freezers, which made them look unattractive to customers. To solve this, the decision was made to create seafood replicas of the items available in the store.

The replicas were beautifully arranged on ice in the display, where they always look fresh, do not dry out, and keep their natural color. This eye-catching presentation attracts customers’ attention and encourages them to explore the assortment.

The goal was clear — to increase the average purchase value. Thanks to the replicas, this task was accomplished to the maximum, and the client was fully satisfied with the result.