General

The rapid development of the restaurant industry has transformed dining culture in many countries. Yet, until recently, kids menus in cafes or restaurants were quite rare. Today, restaurants and food brands are starting to respond to market demands and reconsider their offers, as parents’ attitudes toward children’s nutrition are changing. The modern approach of millennial […]

A Store Full of Dishes… but Hard to Choose When customers walk into a tableware shop today, they see endless shelves of plates — large and small, deep and flat, minimalist and decorative. Add pots, pans, and full sets, and the variety becomes overwhelming. At that moment, a buyer often thinks: “Which plate is right […]

Numerous marketing studies worldwide have confirmed the strong impact of numbers on human perception. In the restaurant industry, even small changes in menu pricing techniques or advertising can significantly increase sales. The advantage of using the magic of numbers in restaurant marketing is that, unlike traditional advertising methods, it requires no extra investment—just smart psychological […]

How to Choose the Right Palette for Your Interior Scientific research has shown that 83% of information is perceived visually, with 80% of that information attributed to color. This means that nearly 70% of our perception of the world is based on the color palette.Marketers, relying on these studies, have identified eight key colors that […]

Household appliance stores are currently facing a decline in sales. The main reason is showrooming – a customer behavior when shoppers visit physical stores to explore the assortment, get professional consultations, and test appliances, but eventually purchase online at a lower price. How appliance stores compete with online shopping To stay competitive, retailers need to […]