Burger food replicas
Date: July 2020
Location: Sakhalin
Client: Bakery café
Category: Fast Foods
Client Overview
Realistic burger food replicas became the key solution for a bakery from Yuzhno-Sakhalinsk, Russia, specializing in fresh pastries and burgers. The café offers a warm, home-style atmosphere with everything from crispy rolls to hearty burgers, which later became the focus of our realistic burger food models project for their burger window display design.
Challenges & Goals
The buns were clearly visible in the display case, so customers ordered them more often. However, burgers were more profitable due to their higher price and margin. The challenge was that real burgers were difficult to display—each had a different filling and quickly lost their appearance. To increase profits, improve burger shop display marketing, and draw attention to the premium menu items, the client decided to install realistic burger food replicas instead of using fresh products in the showcase.
Our Solution
We created burger food replicas for display of all the burgers featured on the menu. With vibrant vegetables, juicy meat, and eggs with bright yellow yolks, the realistic burger food models turned out to be extremely colorful and appetizing. These replicas immediately enhanced the café’s burger presentation for restaurants and supported effective burger shop marketing ideas.
Results & Impact
The realistic burger food models worked perfectly—customers began ordering the more expensive burgers that previously went unnoticed. However, observations showed that if the replicas are placed not on the top shelf inside the display case, but at eye level as part of a strong burger display ideas for cafés strategy, sales can increase even further and help attract burger lovers passing by the storefront.