Red Caviar Replica for Seafood store (Video)

A seafood store in Yekaterinburg, Russia, purchased a red caviar replica to boost sales. Although the shop offered a wide variety of fish and seafood, red caviar was selling poorly due to its high price. To stimulate demand, the owners decided to place a Japanese food replica in the showcase.

This red caviar food replica is handcrafted by Japanese artisans and looks like a real delicacy. The original “frozen-in-motion” design attracts passersby, makes them stop and admire the display, and inspires curiosity and desire to purchase.

After introducing the replica, red caviar sales increased significantly, and the seafood store was very satisfied with the results — the goal of attracting more customers was exceeded.