How to Promote a Roadside Café: Marketing Strategies for Instant Success
How to promote a roadside café? How can restaurateurs transform a simple roadside stop into a profitable roadside café business? In Japan—where roadside catering is one of the most advanced services in the world—industry experts share best practices that can be applied globally. In many countries, roadside cafés and service areas remain underdeveloped or inconsistent […]
From one café to a beer empire: Ginza Lion and Sapporo
The legendary Ginza Lion Bar first opened its doors more than 100 years ago in the heart of Tokyo’s Ginza district. Known as the oldest beer hall in Japan, it quickly became a symbol of Western-style dining and Japanese beer culture. Founded on August 10, 1911, by restaurateur Kitamura Ueda, the bar was inspired by […]
Opening a Kids Café
Opening a Kids Café: Expert Tips Inspired by Japan’s Best Practices Opening a kids café requires a strategic approach and a deep understanding of the target audience. The success of such a venue depends on the ability to attract new visitors, increase repeat customer rates, and raise the average check. This article presents field-tested recommendations […]