Food replicas for food court Bulion Baton (8 photos)

Salmon with Rice
Original Salmon with Rice
Fake Salmon with Rice replica – $187
Fake Salmon with Rice – $187
Caesar in Basket replica – $308
Fake Caesar in Basket – $308
Greek Salad
Original Greek Salad
Greek Salad replica – $187
Fake Greek Salad – $187
Caprese Salad
Original Caprese Salad
Caprese Salad replica – $187
Fake Caprese Salad – $187
Ice Cream with Cream
Original Ice Cream with Cream
Ice Cream with Cream replica – $308
Fake Ice Cream with Cream – $308
Syrniki with Cream
Original Syrniki with Cream
Syrniki with Cream replica – $197
Fake Syrniki with Cream – $197
Syrniki with Cream
Original Syrniki with Cream
Waffles with Strawberry replica – $210
Fake Syrniki with Cream – $197
Waffles with Banana
Original Waffles with Banana
Waffles with Banana replica – $210
Fake Waffles with Banana – $210
Food replicas for food court Bulyon Baton

Food replicas for food court

Date

November 2014

Location

Khabarovsk, Russia

Client

Bulion Baton

Category

Restaurants & Сafe

Feedback from Our Client

Take away the dessert replicas from the showcase!

Food replicas for food court Bulion Baton is working — which is very pleasing.

During the first weeks after decorating the showcase with food replicas for food court, it was difficult to say that sales had grown sharply. Visitors to the shopping mall were more interested in looking at the replicas than in ordering food. Sales of dishes represented by replicas fluctuated from day to day.

The specifics of our food court are such that on weekdays the main flow of customers comes at lunchtime and at the end of the workday. Most of them are employees of the shopping mall and nearby offices, some of whom chose our café Bulion Baton as their regular lunch spot.

On weekends and holidays, many families with children visit. For them, stopping at the food court café is a part of their shopping day. However, the flow is uneven: the peak is usually between 1:30 pm and 4:30 pm, and again closer to the evening — but it is hard to predict exactly.

While salads from our menu had always been popular, desserts such as waffles, syrniki, and ice cream in a basket used to be ordered irregularly. About two weeks after installing the replicas, things changed dramatically. Our pastry team even started to “complain”: “Take away the dessert replicas from the showcase! We can’t keep up with the orders!” That was when we realized that food replicas for food court really work.

Now, the number of orders influenced by replicas has grown by about 130% compared to almost a year of stable sales without them. Regular guests already know our menu, but for new visitors, replicas make the decision-making process much easier. Many even change their preferences directly at the showcase, trying new dishes they wouldn’t have chosen otherwise. For our café, it became a powerful way to attract new customers and boost sales.

We plan to order more replicas in the future as our network expands. A new Bulion Baton café project is currently being developed in another shopping mall, and in the design plan we have already included a showcase with replicas.

Related Projects