How Food Replicas Became an Essential Marketing Tool for Restaurants

Nippon Dom – The Exclusive International Representative of Iwasaki Holdings

In the restaurant industry, visual menu presentation is a key factor in attracting customers and increasing sales. Food replicas (also known as fake food models) have become an essential marketing tool for restaurants, making dishes more appealing and easier to choose.

In Japan, the leader in this industry is Iwasaki Holdings, which produces over 50% of all Japanese food replicas. However, when it comes to the global market, only one company is authorized to distribute these authentic Japanese food replicas – Nippon Dom, the exclusive international representative of Iwasaki Holdings.

Japanese Food Replicas: A Blend of Tradition and Innovation

The history of food replicas began in 1928 when Takizo Iwasaki created the first realistic food model – a wax replica of an omelet. This innovation immediately boosted restaurant sales, and soon, food replicas became a common feature in Japan’s food industry.

Over the decades, restaurant food models evolved:

• 1970s – Wax was replaced with resin, making food replicas more durable and detailed.
• Today – Iwasaki Holdings developed a patented silicone material, allowing for the most realistic textures, colors, and details.

Now, Iwasaki Holdings is the largest food replica manufacturer in the world, operating 34 branches across Japan and employing 400 expert artisans who produce over 250,000 food replicas annually.

Nippon Dom – The Sole Distributor of Iwasaki Food Replicas Worldwide

While Iwasaki Holdings serves only the domestic Japanese market, all international sales are handled exclusively by Nippon Dom.

• The only official representative of Iwasaki Holdings outside Japan.
• Supplies food replicas to fast food chains, pizzerias, burger restaurants, and ethnic cuisine establishments worldwide.
• Guarantees authentic Japanese-quality food replicas, preserving centuries-old craftsmanship.

Why Restaurants Choose Nippon Dom?

• Increase Sales – Realistic food replicas make menu items visually engaging and drive more orders.
• Attract Customers – Food display models catch attention and make dishes look more appealing.
• Authenticity & Quality – Only Nippon Dom provides 100% original Iwasaki food replicas, handcrafted by Japanese artisans.

Nippon Dom is your gateway to authentic Japanese food replicas. If you’re looking for high-quality, handcrafted food models for your business, we guarantee the best in craftsmanship and reliability.