Sushi and Roll Replicas for Shinsei Restaurant (11 photos)

Sushi and roll replicas helped a new restaurant in Riccione, Italy, solve the problem of low sales.

The client opened Shinsei Sushi in Riccione on a busy shopping street leading to the sea. Because of strong competition and the abundance of fast-food options, sushi and roll sales were below expectations: dishes remained unsold, products were wasted, and costs increased.

To change the situation, the owners ordered sushi and roll replicas and other items from Nippon Dom and designed a Japanese restaurant showcase with national details, clear price tags, and bright lighting.

From the very first day, the results were clear: passersby stopped, looked at the Japanese food replicas, took photos in front of the showcase, and entered the restaurant. This led to an increase in sushi and roll sales, a higher average check thanks to additional sets and drinks, and shorter service time because guests came to the counter with their order already chosen.

• Benefits for the restaurant:
  Increased visibility and attractiveness of the showcase.
• More new customers and tourists attracted.
• Growth in sales and overall popularity.
• Higher average check as guests ordered more dishes.
• Reduced service time at the counter.
• Positive brand image and stronger recognition.