{"id":17846,"date":"2026-05-23T15:19:00","date_gmt":"2026-05-23T12:19:00","guid":{"rendered":"https:\/\/nippondom.com\/?p=17846"},"modified":"2026-05-24T17:21:03","modified_gmt":"2026-05-24T14:21:03","slug":"why-restaurants-need-a-kids-menu","status":"publish","type":"post","link":"https:\/\/nippondom.com\/ru\/why-restaurants-need-a-kids-menu\/","title":{"rendered":"\u0417\u0430\u0447\u0435\u043c \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0443 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e: \u0447\u0442\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442 95 \u043b\u0435\u0442 \u044f\u043f\u043e\u043d\u0441\u043a\u043e\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0438 \u0441\u0432\u0435\u0436\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u0421\u0428\u0410"},"content":{"rendered":"
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Most restaurant owners notice the same pattern eventually: the dining room fills with couples and solo guests, but families are rare, and the average check refuses to grow. The cause is rarely the food \u2014 it’s the absence of a single menu page. This is why restaurants need a kids menu, and why one of the strongest levers in the search for how to attract families to restaurant tables is a decision Japan has been quietly perfecting for 95 years.<\/p>\n\n

\u041a\u0440\u0430\u0442\u043a\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u2014 \u043a\u0430\u043a \u042f\u043f\u043e\u043d\u0438\u044f \u0438\u0437\u043e\u0431\u0440\u0435\u043b\u0430 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u0432 1930 \u0433\u043e\u0434\u0443<\/h2>\n\n

The concept of a dedicated children’s menu was invented in Tokyo in 1930. During the depths of the Great Depression, staff at the Mitsukoshi department store in Nihonbashi created a small one-plate meal for kids \u2014 the reasoning was simple: even in hard times, children deserved a little joy from eating out. Three months later, the rival Matsuzakaya store in Ueno launched a similar dish under the name\u00a0okosama lunch<\/em>, \u0438 \u0438\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0437\u0430\u043a\u0440\u0435\u043f\u0438\u043b\u043e\u0441\u044c. \u041f\u043e\u0447\u0442\u0438 \u0441\u0442\u043e\u043b\u0435\u0442\u0438\u0435 \u0441\u043f\u0443\u0441\u0442\u044f \u0432\u0441\u0435 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0435 \u044f\u043f\u043e\u043d\u0441\u043a\u0438\u0435 \u0441\u0435\u043c\u0435\u0439\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u2014 Saizeriya, Gusto, Joyfull, Royal Host \u2014 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0441\u0442\u0440\u043e\u044f\u0442 \u0432\u044b\u0445\u043e\u0434\u043d\u043e\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0432\u043e\u043a\u0440\u0443\u0433 \u0442\u043e\u0433\u043e \u0436\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u0430: \u043e\u0434\u043d\u0430 \u0442\u0430\u0440\u0435\u043b\u043a\u0430-\u00ab\u043f\u043b\u0430\u0441\u0442\u0438\u043d\u043a\u0430\u00bb, \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u0438\u043d\u0438-\u043f\u043e\u0440\u0446\u0438\u0439, \u0431\u0443\u043c\u0430\u0436\u043d\u044b\u0439 \u0444\u043b\u0430\u0436\u043e\u043a \u0441\u0432\u0435\u0440\u0445\u0443, \u0438\u0433\u0440\u0443\u0448\u043a\u0430 \u0432 \u043f\u043e\u0434\u0430\u0440\u043e\u043a.<\/p>\n

\n
\"\u0414\u0432\u0435\n
\u0412\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u0434 \u304a\u5b50\u69d8\u30e9\u30f3\u30c1 \u2014 \u0443\u043b\u044b\u0431\u043a\u0430 \u0438\u0437 \u043a\u0435\u0442\u0447\u0443\u043f\u0430, \u0442\u0430\u0440\u0435\u043b\u043a\u0430-\u00ab\u043f\u043b\u0430\u0441\u0442\u0438\u043d\u043a\u0430\u00bb, \u0444\u043e\u0440\u043c\u0430 \u0441\u0430\u043c\u043e\u043b\u0451\u0442\u0430 \u2014 \u043d\u0435 \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0441 1930-\u0445 \u0433\u043e\u0434\u043e\u0432<\/figcaption>\n<\/figure>\n<\/div>\n

\u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0441\u0435\u043c\u0435\u0439\u043d\u043e\u0433\u043e \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430<\/h2>\n\n

Japanese restaurant operators are unusually candid about this: the children’s plate itself is often unprofitable at the unit level. Margins on small portions, custom plating, and a free toy or flag don’t compete with adult mains. But the unit isn’t the plate \u2014 the unit is the table. One child arrives with two to four paying adults: parents, sometimes a grandparent or two. The average check of a family table reliably exceeds that of a two-adult table, especially at lunch and on weekends.<\/p>\n\n

The correct way to read a kids menu line on the P&L is therefore not as a product but as a gatekeeper. It’s the ticket that lets an entire family walk in. Japanese chains price children’s sets between 500 and 900 yen on purpose \u2014 low enough to never become the reason a family hesitates, low enough that grandparents add it without thinking. Family friendly restaurant marketing isn’t about marketing the kids menu. It’s about marketing the family table, with the kids menu as its entry point.<\/p>\n

\n
\"\u0414\u0432\u0435\n
\u0412\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u0434 \u304a\u5b50\u69d8\u30e9\u30f3\u30c1 \u2014 \u0443\u043b\u044b\u0431\u043a\u0430 \u0438\u0437 \u043a\u0435\u0442\u0447\u0443\u043f\u0430, \u0442\u0430\u0440\u0435\u043b\u043a\u0430-\u00ab\u043f\u043b\u0430\u0441\u0442\u0438\u043d\u043a\u0430\u00bb, \u0444\u043e\u0440\u043c\u0430 \u0441\u0430\u043c\u043e\u043b\u0451\u0442\u0430 \u2014 \u043d\u0435 \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0441 1930-\u0445 \u0433\u043e\u0434\u043e\u0432<\/figcaption>\n<\/figure>\n<\/div>\n

\u0427\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u0441\u0432\u0435\u0436\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0432\u044b\u0431\u043e\u0440\u0435 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430 \u0441\u0435\u043c\u044c\u044f\u043c\u0438<\/h2>\n\n

\u041e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f 2024\u20132026 \u0433\u043e\u0434\u043e\u0432 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442 \u0442\u043e, \u0447\u0442\u043e \u044f\u043f\u043e\u043d\u0441\u043a\u0438\u0435 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u044b \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u044e\u0442 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u044f\u043c\u0438. \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Affinity Group (2024) \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e: 74% \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u0441\u0435\u043c\u0435\u0439 \u0435\u0434\u044f\u0442 \u0432 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430\u0445 \u0447\u0430\u0449\u0435, \u0447\u0435\u043c \u0433\u043e\u0434\u043e\u043c \u0440\u0430\u043d\u0435\u0435. Datassential \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442: 22% \u0441\u0435\u043c\u0435\u0439 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u043f\u0440\u0438 \u0432\u044b\u0431\u043e\u0440\u0435 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430 \u2014 \u043f\u0440\u043e\u0442\u0438\u0432 \u0442\u043e\u043b\u044c\u043a\u043e 4%, \u0434\u043b\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u0432\u0437\u0440\u043e\u0441\u043b\u043e\u0435 \u043c\u0435\u043d\u044e. \u042f\u043f\u043e\u043d\u0441\u043a\u0438\u0439 \u043e\u043f\u0440\u043e\u0441 Honichi Lab (\u0430\u043f\u0440\u0435\u043b\u044c 2026) \u0432\u044b\u044f\u0432\u0438\u043b: \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0442\u0435\u043f\u0435\u0440\u044c \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u044e\u0442 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d \u0432 Google Maps \u0434\u043e \u0432\u0438\u0437\u0438\u0442\u0430, \u0438\u0449\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0444\u043e\u0442\u043e \u0434\u0435\u0442\u0441\u043a\u0438\u0445 \u0431\u043b\u044e\u0434 \u0438 \u0441\u0438\u0433\u043d\u0430\u043b\u044b, \u0447\u0442\u043e \u0437\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u0434\u0435\u0442\u0435\u0439.<\/p>\n\n

The numbers point to three structural shifts. First, families almost never walk in blind \u2014 they pre-research, which means an invisible kids menu loses the table in the search results, not at the door. Second, Mintel’s 2025 family dining report shows that 73% of parents now allow their children to lead the restaurant decision. The choice has effectively migrated from the adult to the child. Third, millennial parents expect more than chicken nuggets \u2014 29% actively look for healthier kids meals, and 44% say they would visit restaurants more often if children’s menus were better. This is why restaurants need a kids menu that takes itself seriously, not one assembled from leftovers of the adult kitchen.<\/p>\n\n

\u0421\u0435\u043c\u044c \u043f\u0440\u0438\u0447\u0438\u043d \u0432\u0432\u0435\u0441\u0442\u0438 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e<\/h2>\n\n

\u041d\u0438\u0436\u0435 \u2014 \u0441\u0435\u043c\u044c \u043f\u0440\u0438\u0447\u0438\u043d, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u044b \u044f\u043f\u043e\u043d\u0441\u043a\u0438\u0445 \u0441\u0435\u043c\u0435\u0439\u043d\u044b\u0445 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u0438 \u0432\u0441\u0451 \u0430\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0442 \u0437\u0430\u043f\u0430\u0434\u043d\u044b\u0435 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u044b. \u042d\u0442\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u044b\u0435 \u0430\u0440\u0433\u0443\u043c\u0435\u043d\u0442\u044b \u0437\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u044c\u0441\u044f \u043a \u0434\u0435\u0442\u0441\u043a\u043e\u043c\u0443 \u043c\u0435\u043d\u044e \u043a\u0430\u043a \u043a \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u043c\u0443 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430, \u0430 \u043d\u0435 \u043a\u0430\u043a \u043a \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043d\u0430\u0434\u0441\u0442\u0440\u043e\u0439\u043a\u0435.<\/p>\n\n

\u0411\u043e\u043b\u044c\u0448\u0435 \u0433\u043e\u0441\u0442\u0435\u0439 \u0437\u0430 \u043e\u0434\u043d\u0438\u043c \u0441\u0442\u043e\u043b\u043e\u043c<\/h4>\n\n

A single child rarely arrives alone. The standard family unit is a child plus two adults; with grandparents involved, it becomes four or five. A restaurant that converts solo-and-couple traffic into family traffic doesn’t just sell more covers \u2014 it sells bigger ones. The same square meter of floor space generates more revenue per turn, and weekend lunch shifts in particular tilt sharply in favor of operators who welcome families.<\/p>\n\n

\u041f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u0432\u0438\u0437\u0438\u0442\u044b \u0440\u0435\u0448\u0430\u044e\u0442 \u0434\u0435\u0442\u0438, \u0430 \u043d\u0435 \u0432\u0437\u0440\u043e\u0441\u043b\u044b\u0435<\/h4>\n\n

One of the strongest patterns in family dining is that children, not adults, decide where to go back. A kid who enjoyed the flag on the rice, the train-shaped plate, or the small toy at the end will ask to return \u2014 and parents oblige. This shifts the repeat-visit decision from rational comparison (“which place had better risotto”) to emotional pull (“the kids want it”), and emotional loyalty is far harder for competitors to break than a price promotion.<\/p>\n\n

\u0421\u0435\u043c\u044c\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u00ab\u0438\u0437\u0443\u0447\u0435\u043d\u043d\u044b\u043c\u0438\u00bb<\/h4>\n\n

Families don’t roll the dice on an unknown restaurant with children in tow. They check the venue on Google Maps, Tabelog, or Instagram first, and the questions they ask are specific: is there a kids menu, what does it look like, are there high chairs, does the photo gallery show families. A venue without visible kids meals is filtered out before the parent ever opens the front door. Strong visual evidence works \u2014 see\u00a0\u043d\u0430\u0448\u0443 \u0433\u0430\u043b\u0435\u0440\u0435\u044e \u0432\u0438\u0442\u0440\u0438\u043d \u0441 \u0434\u0435\u0442\u0441\u043a\u0438\u043c \u043c\u0435\u043d\u044e<\/a>\u00a0, \u0433\u0434\u0435 \u0432\u0438\u0434\u043d\u043e, \u043a\u0430\u043a \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0432\u0438\u0442\u0440\u0438\u043d\u044b \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0435\u0449\u0451 \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0441\u0435\u043c\u044c\u044f \u0441\u0435\u043b\u0430 \u0437\u0430 \u0441\u0442\u043e\u043b.<\/p>\n\n

\u0420\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u043d\u043e \u2014 \u0441\u043f\u043e\u043a\u043e\u0439\u043d\u044b\u0439 \u043e\u0431\u0435\u0434<\/h4>\n\n

The product a parent actually buys in a restaurant is not food. It’s twenty calm minutes. If the child is engaged \u2014 by a colourful plate, a flag, a coloring sheet, or a small toy \u2014 the parents relax, stay longer, order dessert, and add a coffee. If the child is bored or upset, the meal is cut short and never repeated. The kids menu is the single most efficient tool a restaurant has to extend dwell time and protect the adult check.<\/p>\n

\n
\"\u0414\u0435\u0442\u0441\u043a\u0430\u044f\n
\u0414\u0435\u0442\u0441\u043a\u0430\u044f \u043f\u043e\u0440\u0446\u0438\u044f \u043a\u0430\u043a \u043f\u0440\u043e\u043f\u0443\u0441\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0432 \u0437\u0430\u043b \u0432\u0441\u044e \u0441\u0435\u043c\u044c\u044e \u2014 \u043f\u0430\u0441\u0442\u0430 \u043d\u0430\u043f\u043e\u043b\u0438\u0442\u0430\u043d \u0437\u0430 780 \u0438\u0435\u043d \u0441 \u043f\u0430\u043a\u0435\u0442\u0438\u043a\u0430\u043c\u0438 \u0441\u043e\u043a\u0430 \u0432 \u043f\u043e\u0434\u0430\u0440\u043e\u043a<\/figcaption>\n<\/figure>\n<\/div>\n

\u041c\u0430\u0440\u043a\u0438\u0440\u043e\u0432\u043a\u0430 \u0430\u043b\u043b\u0435\u0440\u0433\u0435\u043d\u043e\u0432 \u043a\u0430\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e<\/h4>\n\n

Allergen labelling on every children’s dish has shifted from a nice-to-have to a baseline expectation. Eggs, milk, wheat, buckwheat, shrimp, nuts \u2014 parents scan for these before they order, and absence of information means the family walks. Going one step further \u2014 offering flexible ingredient swaps for allergic children \u2014 is one of the most frequently cited reasons families return to a particular venue in Japanese restaurant case studies. The bar has moved: silence on allergens now reads as carelessness.<\/p>\n\n

\u0414\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e = \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0439 \u043a\u0430\u043d\u0430\u043b \u00ab\u0441\u0430\u0440\u0430\u0444\u0430\u043d\u0430\u00bb<\/h4>\n\n

\u0411\u0440\u0435\u043d\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0438\u0433\u0440\u0443\u0448\u043a\u0430, \u043d\u0430\u043a\u043b\u0435\u0439\u043a\u0430 \u0438\u043b\u0438 \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0439 \u0444\u043b\u0430\u0436\u043e\u043a \u0435\u0434\u0435\u0442 \u0441 \u0440\u0435\u0431\u0451\u043d\u043a\u043e\u043c \u0434\u043e\u043c\u043e\u0439 \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d \u0432 \u0433\u043e\u0441\u0442\u0438\u043d\u043e\u0439 \u0441\u0435\u043c\u044c\u0438 \u0438 \u0432 \u0434\u0435\u0442\u0441\u043a\u043e\u043c \u0441\u0430\u0434\u0443 \u043d\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435 \u0443\u0442\u0440\u043e. \u0414\u0435\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0434\u0440\u0443\u0437\u044c\u044f\u043c, \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0442 \u0437\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u0440\u0443\u0433\u0438\u043c \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c \u0443 \u0432\u044b\u0445\u043e\u0434\u0430 \u0438\u0437 \u0448\u043a\u043e\u043b\u044b. \u042d\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0434\u0435\u0448\u0451\u0432\u044b\u0445 \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0441\u0430\u0440\u0430\u0444\u0430\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432\u043e \u0432\u0441\u0451\u043c \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043d\u043e\u043c \u0430\u0440\u0441\u0435\u043d\u0430\u043b\u0435, \u0438 \u0432 \u043f\u0435\u0440\u0435\u0441\u0447\u0451\u0442\u0435 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u0440\u0435\u0431\u0451\u043d\u043a\u0430 \u043e\u043d \u043e\u0431\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0434\u0435\u0448\u0435\u0432\u043b\u0435 \u0431\u0443\u043c\u0430\u0436\u043d\u043e\u0439 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438.<\/p>\n\n

\u042d\u0444\u0444\u0435\u043a\u0442 \u00ab\u0438\u043c\u0435\u043d\u0438\u043d\u043d\u043e\u0439 \u0442\u0430\u0440\u0435\u043b\u043a\u0438\u00bb<\/h4>\n\n

Families actively choose restaurants that offer a small birthday gesture \u2014 a candle, a free dessert, a name written in chocolate on the plate. One children’s birthday means a table of six to ten guests, not three. A satisfied birthday family then books the next year’s celebration at the same venue, often upgrading to a group reservation. The kids menu is the entry point; the birthday plate is the multiplier.<\/p>\n\n


\u041a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0441\u0435\u043c\u044c\u0438 \u0432 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d \u2014 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0441\u0430\u043c\u043e\u0433\u043e \u043c\u0435\u043d\u044e<\/h2>\n\n

A kids menu only works in combination with the room around it. The question of how to attract families to restaurant tables is not answered by one menu page \u2014 it’s answered by the whole guest experience. The working configuration includes four to six core dishes children actually eat (small portions of chicken, pasta, mini-burger, rice with egg, breaded shrimp, French fries), one or two desserts (ice cream, jelly, mini pancake), visible allergen labels on every item, a stated age range (typically three to six years), something to occupy the wait (coloring sheet, crayons, a small toy), basic infrastructure (high chair, stroller space, permission to bring baby food for infants), and a price low enough that no parent hesitates.<\/p>\n\n

And, separately, the visual side. A sectioned plate, a paper flag, a plate shaped like a vehicle or animal that the child recognizes from across the table. This isn’t decoration \u2014 it’s the ordering mechanism itself. A four-year-old does not read a menu. A four-year-old points. We cover the dish and plating side in more depth in our guide to\u00a0\u0438\u0434\u0435\u0438 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f \u0434\u0435\u0442\u0441\u043a\u043e\u0433\u043e \u043c\u0435\u043d\u044e<\/a>. \u041d\u043e \u0434\u0430\u0436\u0435 \u0441\u0430\u043c\u043e\u0435 \u0445\u043e\u0440\u043e\u0448\u043e \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u043e\u0435 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u043e\u0433\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 \u0441\u0435\u043c\u044c\u0438 \u043c\u043e\u0433\u0443\u0442 \u0435\u0433\u043e \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0441\u0435\u043b\u0438 \u0437\u0430 \u0441\u0442\u043e\u043b.<\/p>\n\n

The Counter-Argument \u2014 Why Some Studies Say a Kids Menu Isn’t Essential<\/h2>\n\n

\u041e\u0434\u043d\u043e \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u0435\u0442 \u0447\u0435\u0441\u0442\u043d\u043e\u0433\u043e \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Affinity Group 2024 \u0433\u043e\u0434\u0430 \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442: \u0442\u043e\u043b\u044c\u043a\u043e 41% \u0441\u0435\u043c\u0435\u0439 \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u2014 \u043c\u043d\u043e\u0433\u0438\u0435 \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0433\u043e\u0432\u043e\u0440\u044f\u0442, \u0447\u0442\u043e \u0441\u043f\u0440\u0430\u0432\u044f\u0442\u0441\u044f \u0441 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u043c \u0432\u0437\u0440\u043e\u0441\u043b\u044b\u043c \u043c\u0435\u043d\u044e. \u041d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u044d\u0442\u043e \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u0442 \u0432\u0441\u0435\u043c\u0443 \u0441\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u043c\u0443 \u0432\u044b\u0448\u0435. \u041d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043a\u043e\u0435-\u0447\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435: \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d \u0431\u0435\u0437 \u0434\u0435\u0442\u0441\u043a\u043e\u0433\u043e \u043c\u0435\u043d\u044e\u00a0\u0442\u0435\u0440\u043f\u0438\u043c<\/em>\u00a0\u0434\u043b\u044f \u0441\u0435\u043c\u0435\u0439, \u043d\u043e \u043d\u0435\u00a0\u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u0435\u043d<\/em>\u00a0\u0434\u043b\u044f \u043d\u0438\u0445. \u042d\u0442\u0438 41% \u043d\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0437\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u00a0\u0437\u0430<\/em>\u00a0its adult variety \u2014 they’re settling for it. The moment a competitor with a real kids menu appears nearby, the switch happens fast. Missing a kids menu isn’t a blocker. It’s a vulnerability. The restaurant that wins isn’t the one that convinces parents to cope without a kids menu \u2014 it’s the one that removes the question.<\/p>\n\n

\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u044e\u0449\u0438\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u2014 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0434\u043e \u0437\u0430\u043a\u0430\u0437\u0430<\/h2>\n\n

\u041e\u0434\u0438\u043d \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u0441\u043b\u0430\u0431\u044b\u043c \u0437\u0432\u0435\u043d\u043e\u043c \u0434\u0430\u0436\u0435 \u0432 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430\u0445 \u0441 \u0445\u043e\u0440\u043e\u0448\u043e \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u043c \u0434\u0435\u0442\u0441\u043a\u0438\u043c \u043c\u0435\u043d\u044e \u2014 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0437\u0430\u043a\u0430\u0437 \u0441\u0434\u0435\u043b\u0430\u043d. \u042f\u043f\u043e\u043d\u0438\u044f \u0440\u0435\u0448\u0438\u043b\u0430 \u044d\u0442\u0443 \u0437\u0430\u0434\u0430\u0447\u0443 \u0448\u0435\u0441\u0442\u044c\u0434\u0435\u0441\u044f\u0442 \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434. \u041f\u0440\u043e\u0439\u0434\u0438\u0442\u0435 \u043c\u0438\u043c\u043e \u043b\u044e\u0431\u043e\u0433\u043e \u0441\u0435\u043c\u0435\u0439\u043d\u043e\u0433\u043e \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430 \u0432 \u0422\u043e\u043a\u0438\u043e \u2014 \u0438 \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435 \u043e\u0434\u043d\u043e \u0438 \u0442\u043e \u0436\u0435: \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e \u0432 \u0432\u0438\u0442\u0440\u0438\u043d\u0435 \u0432 \u0432\u0438\u0434\u0435 \u0441\u0438\u043b\u0438\u043a\u043e\u043d\u043e\u0432\u043e\u0433\u043e \u043c\u0443\u043b\u044f\u0436\u0430 \u0432 \u043d\u0430\u0442\u0443\u0440\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0443, \u0441\u0434\u0435\u043b\u0430\u043d\u043d\u043e\u0433\u043e \u0442\u0430\u043a \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u043e, \u0447\u0442\u043e \u043e\u043d \u043d\u0435 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0433\u043e \u0431\u043b\u044e\u0434\u0430. \u0420\u0435\u0431\u0451\u043d\u043e\u043a \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0443\u043b\u0438\u0446\u0435, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043f\u0430\u043b\u044c\u0446\u0435\u043c \u2014 \u0438 \u0437\u0430\u043a\u0430\u0437, \u043f\u043e \u0441\u0443\u0442\u0438, \u0443\u0436\u0435 \u0441\u0434\u0435\u043b\u0430\u043d \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0441\u0435\u043c\u044c\u044f \u0441\u0435\u043b\u0430 \u0437\u0430 \u0441\u0442\u043e\u043b. \u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u043e\u0432 \u0441 \u043c\u0435\u043d\u044e, \u043d\u0438\u043a\u0430\u043a\u043e\u0433\u043e \u0434\u0435\u0441\u044f\u0442\u0438\u043c\u0438\u043d\u0443\u0442\u043d\u043e\u0433\u043e \u0441\u043f\u043e\u0440\u0430, \u0447\u0442\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c, \u043d\u0438\u043a\u0430\u043a\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u0440\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0443 \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u0434\u0435\u0442\u0435\u0439.<\/p>\n\n

\u0412\u0438\u0442\u0440\u0438\u043d\u0430 \u0440\u0435\u0448\u0430\u0435\u0442 \u0441\u0440\u0430\u0437\u0443 \u0442\u0440\u0438 \u0437\u0430\u0434\u0430\u0447\u0438. \u0420\u0435\u0431\u0451\u043d\u043e\u043a \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0441\u0430\u043c, \u0431\u0435\u0437 \u0447\u0442\u0435\u043d\u0438\u044f. \u0420\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0438\u0437\u0431\u0430\u0432\u043b\u0435\u043d\u044b \u043e\u0442 \u0441\u0430\u043c\u043e\u0439 \u0443\u0442\u043e\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0447\u0430\u0441\u0442\u0438 \u043e\u0431\u0435\u0434\u0430. \u0418 \u0441\u0435\u043c\u044c\u0438 \u043f\u0440\u0438\u0442\u044f\u0433\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u044f\u043c\u043e \u0441 \u0443\u043b\u0438\u0446\u044b \u2014 \u0434\u0430\u0436\u0435 \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043e\u043d\u0438 \u043e\u0442\u043a\u0440\u044b\u043b\u0438 Google Maps, \u2014 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u0443\u044f \u0442\u043e\u0442 \u0441\u0430\u043c\u044b\u0439 \u043f\u0430\u0441\u0441\u0438\u0432\u043d\u044b\u0439 \u043f\u0435\u0448\u0435\u0445\u043e\u0434\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u043c\u0438\u043c\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432. \u0414\u043b\u044f \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u042f\u043f\u043e\u043d\u0438\u0438 \u044d\u0442\u043e \u0441\u0430\u043c\u044b\u0439 \u0447\u0438\u0441\u0442\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0435\u0440\u0435\u043d\u0435\u0441\u0442\u0438 \u044f\u043f\u043e\u043d\u0441\u043a\u0438\u0439 \u00ab\u0441\u0435\u043c\u0435\u0439\u043d\u044b\u0439 \u043f\u043b\u0435\u0439\u0431\u0443\u043a\u00bb: \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u2014 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0435\u0433\u043e \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0445\u043e\u0436\u0438\u0435 \u043d\u0435 \u043c\u043e\u0433\u043b\u0438 \u043f\u0440\u043e\u0439\u0442\u0438 \u043c\u0438\u043c\u043e. \u0422\u043e\u0442 \u0436\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f, \u043f\u0440\u0438\u043c\u0435\u043d\u0451\u043d\u043d\u044b\u0439 \u043a \u043f\u043e\u043b\u043d\u043e\u043c\u0443 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043d\u043e\u043c\u0443 \u0437\u0430\u043a\u0430\u0437\u0443 \u2014 \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0434\u0432\u0435 \u043f\u043e\u0440\u0446\u0438\u0438 \u0434\u0435\u0442\u0441\u043a\u043e\u0433\u043e \u043c\u0435\u043d\u044e \u2014 \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0432 \u043d\u0430\u0448\u0435\u043c \u043a\u0435\u0439\u0441\u0435 \u043c\u0443\u043b\u044f\u0436\u0435\u0439 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u044f\u043f\u043e\u043d\u0441\u043a\u043e\u0439 \u043a\u0443\u0445\u043d\u0438<\/a>.<\/p>\n\n

\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n\n

A kids menu is not a kind gesture toward families \u2014 it’s a structural decision that changes the composition of who sits in the dining room, how long they stay, how often they return, and how the venue spreads by word of mouth. Ninety-five years of Japanese practice and recent Western data converge on the same conclusion: restaurants that take children seriously win the family segment, and the family segment becomes the most loyal, most pre-researched, most word-of-mouth-active customer base a restaurant can build. Any venue without a visible kids menu today is quietly handing that segment to the restaurant across the street.<\/p>\n\n

\u041f\u043e\u043a\u0430\u0436\u0438\u0442\u0435 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u0435\u0433\u043e \u043d\u0435\u043b\u044c\u0437\u044f \u0431\u044b\u043b\u043e \u043f\u0440\u043e\u0439\u0442\u0438 \u043c\u0438\u043c\u043e<\/strong><\/h2>\n\n

Nippon Dom \u0441\u043e\u0437\u0434\u0430\u0451\u0442 \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u044b\u0435 \u043c\u0443\u043b\u044f\u0436\u0438 \u0431\u043b\u044e\u0434 \u0432 \u0422\u043e\u043a\u0438\u043e \u0434\u043b\u044f \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443. \u041f\u043e\u043a\u0430\u0436\u0438\u0442\u0435 \u0434\u0435\u0442\u0441\u043a\u043e\u0435 \u043c\u0435\u043d\u044e \u0442\u0430\u043a, \u043a\u0430\u043a \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u044e\u0442 \u044f\u043f\u043e\u043d\u0441\u043a\u0438\u0435 \u0441\u0435\u043c\u0435\u0439\u043d\u044b\u0435 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u044b \u2014 \u0432 \u0432\u0438\u0442\u0440\u0438\u043d\u0435, \u0432 \u043d\u0430\u0442\u0443\u0440\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0443, \u0434\u043e \u043c\u0435\u043b\u044c\u0447\u0430\u0439\u0448\u0438\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439. \u0423\u0437\u043d\u0430\u0439\u0442\u0435\u00a0\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043c\u0443\u043b\u044f\u0436\u0435\u0439 \u0434\u0435\u0442\u0441\u043a\u043e\u0433\u043e \u043c\u0435\u043d\u044e<\/a>\u00a0\u0438\u043b\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u044c\u0442\u0435 \u043d\u0430\u043c \u0441\u0432\u043e\u0451 \u043c\u0435\u043d\u044e \u0434\u043b\u044f \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0430\u0441\u0447\u0451\u0442\u0430.<\/p>\n\n

\u041a\u043d\u043e\u043f\u043a\u0430: \u0417\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u043c\u0443\u043b\u044f\u0436\u0438 \u0434\u0435\u0442\u0441\u043a\u043e\u0433\u043e \u043c\u0435\u043d\u044e<\/strong>\u00a0\u2192\u00a0\/contact\/<\/code><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\t\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0440\u0430\u0441\u0447\u0451\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t<\/a>\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Most restaurant owners notice the same pattern eventually: the dining room fills with couples and solo guests, but families are rare, and the average check refuses to grow. The cause is rarely the food \u2014 it’s the absence of a single menu page. This is why restaurants need a kids menu, and why one of […]<\/p>\n","protected":false},"author":8,"featured_media":17850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-17846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-marketing"],"_links":{"self":[{"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/posts\/17846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/comments?post=17846"}],"version-history":[{"count":5,"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/posts\/17846\/revisions"}],"predecessor-version":[{"id":17947,"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/posts\/17846\/revisions\/17947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/media\/17850"}],"wp:attachment":[{"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/media?parent=17846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/categories?post=17846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nippondom.com\/ru\/wp-json\/wp\/v2\/tags?post=17846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}