{"id":4370,"date":"2024-01-15T04:14:26","date_gmt":"2024-01-15T04:14:26","guid":{"rendered":"https:\/\/archi2.oceanthemes.site\/?page_id=4370"},"modified":"2026-05-10T13:39:50","modified_gmt":"2026-05-10T10:39:50","slug":"replica-foods-story","status":"publish","type":"page","link":"https:\/\/nippondom.com\/ru\/about-us\/replica-foods-story\/","title":{"rendered":"\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u044f\u043f\u043e\u043d\u0441\u043a\u0438\u0445 \u043c\u0443\u043b\u044f\u0436\u0435\u0439 \u0435\u0434\u044b"},"content":{"rendered":"\t\t
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\r\n\t\t\t\r\n\t\t\t\tCompany Profile\t\t\t\t\t\t\t<\/a>\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tCompany Story\t\t\t\t\t\t\t<\/a>\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tReplica Foods Story\t\t\t\t\t\t\t<\/a>\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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From a Wax Omelet to a Global Marketing Tool<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\"AFood replicas \u2014 known in Japan as shokuhin sampuru<\/em> (\u98df\u54c1\u30b5\u30f3\u30d7\u30eb) \u2014 are not just decoration. They are one of the most powerful and longest-running marketing tools in the global restaurant industry. The story began nearly a century ago in a small Japanese workshop and has since transformed how restaurants around the world sell their menus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1928 \u2014 The First Food Replica Ever Made<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In 1928, a Japanese craftsman named Takizo Iwasaki created the very first realistic food model \u2014 a wax replica of an omurice<\/em> (a Japanese omelet over rice). The story goes that he was inspired by watching a drop of candle wax fall into water and harden into a perfect petal-like shape.<\/p>

His first wax omelet was so lifelike that it stopped customers in the street. The restaurant where he placed it saw an immediate jump in orders. The idea worked \u2014 and the food replica industry was born.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1932: The First Factory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Four years later, in 1932, Takizo Iwasaki opened the first food replica factory in Japan. What began as one craftsman’s experiment grew into a full industry. Restaurants across Japan began ordering wax replicas of their menus, and within a decade shokuhin sampuru<\/em> became a defining feature of Japanese restaurant culture.<\/p>

Today, the Iwasaki Group \u2014 still run by the founder’s descendants \u2014 remains the largest and most respected food replica manufacturer in Japan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Evolution of Materials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The technology behind food replicas has evolved dramatically over the decades:<\/p>

1928\u20131970s \u2014 Wax era.<\/strong> Early replicas were cast from coloured wax. They were beautiful but fragile, sensitive to heat \u2014 in hot summers they would melt and lose their shape.<\/p>

1970s \u2014 The shift to resin.<\/strong> Wax was gradually replaced by PVC and resin. Replicas became durable, heat-resistant, and held their colour for years.<\/p>

Today \u2014 Iwasaki’s patented silicone.<\/strong> The modern generation of food replicas is made from a proprietary silicone formula developed and patented by the Iwasaki Group. This material captures the finest details and texture of real food and holds its shape for decades without deformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Why Japan Made It a Marketing Science<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Japan didn’t just invent food replicas. Japan turned them into a proven sales technology<\/strong>. In a country with the world’s most competitive restaurant scene \u2014 over 80,000 dining establishments in Tokyo alone \u2014 restaurateurs needed a way to win the passer-by in seconds. Food replicas became that tool.<\/p>

What makes them so effective:<\/p>